Databases
Product Analytics

How to load data from Adjust to DuckDB

Learn how to use Airbyte to synchronize your Adjust data into DuckDB within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Adjust as a source connector (using Auth, or usually an API key)
  2. set up DuckDB as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Adjust

Adjust is a favorite mobile attribution and deep-linking platform that makes mobile marketing easy. It is a mobile marketing analytics platform trusted by marketers around the world. This permits you to understand your users through attribution, giving you detailed insights into their journey and overall product experience. With a special focus on fraud prevention and data protection, Adjust also provides sophisticated app analytics capabilities to drive your project strategy and optimize your customer experience.

What is DuckDB

DuckDB is an in-process SQL OLAP database management system. It has strong support for SQL. DuckDB is borrowing the SQLite shell implementation. Each database is a single file on disk. It’s analogous to “ SQLite for analytical (OLAP) workloads” (direct comparison on the SQLite vs DuckDB paper here), whereas SQLite is for OLTP ones. But it can handle vast amounts of data locally. It’s the smaller, lighter version of Apache Druid and other OLAP technologies.

Integrate Adjust with DuckDB in minutes

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Prerequisites

  1. A Adjust account to transfer your customer data automatically from.
  2. A DuckDB account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Adjust and DuckDB, for seamless data migration.

When using Airbyte to move data from Adjust to DuckDB, it extracts data from Adjust using the source connector, converts it into a format DuckDB can ingest using the provided schema, and then loads it into DuckDB via the destination connector. This allows businesses to leverage their Adjust data for advanced analytics and insights within DuckDB, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Adjust as a source connector

1. First, navigate to the Adjust source connector page on Airbyte's website.
2. Click on the "Create a new connection" button.
3. Enter a name for your connection and click "Next".
4. Enter your Adjust credentials, including your API key and app token.
5. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Adjust account.
6. Once the test is successful, click "Next".7. Select the tables you want to replicate from Adjust to Airbyte.
8. Choose the replication frequency and the initial replication start date.
9. Click "Create connection" to finalize the setup.
10. Your Adjust source connector is now connected to Airbyte and ready to start replicating data.

Step 2: Set up DuckDB as a destination connector

1. Open the Airbyte platform and navigate to the "Destinations" tab on the left-hand side of the screen.
2. Click on the "Add Destination" button located in the top right corner of the screen.
3. Scroll down the list of available destinations until you find "DuckDB" and click on it.
4. Fill in the required information for your DuckDB database, including the host, port, database name, username, and password.
5. Test the connection to ensure that the information you provided is correct and that Airbyte can successfully connect to your DuckDB database.
6. If the connection is successful, click on the "Save" button to save your DuckDB destination connector.
7. You can now use this connector to transfer data from your source connectors to your DuckDB database. Simply select the DuckDB destination connector when setting up your data integration pipelines in Airbyte.

Step 3: Set up a connection to sync your Adjust data to DuckDB

Once you've successfully connected Adjust as a data source and DuckDB as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Adjust from the dropdown list of your configured sources.
  3. Select your destination: Choose DuckDB from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Adjust objects you want to import data from towards DuckDB. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Adjust to DuckDB according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your DuckDB data warehouse is always up-to-date with your Adjust data.

Use Cases to transfer your Adjust data to DuckDB

Integrating data from Adjust to DuckDB provides several benefits. Here are a few use cases:

  1. Advanced Analytics: DuckDB’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Adjust data, extracting insights that wouldn't be possible within Adjust alone.
  2. Data Consolidation: If you're using multiple other sources along with Adjust, syncing to DuckDB allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Adjust has limits on historical data. Syncing data to DuckDB allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: DuckDB provides robust data security features. Syncing Adjust data to DuckDB ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: DuckDB can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Adjust data.
  6. Data Science and Machine Learning: By having Adjust data in DuckDB, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Adjust provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to DuckDB, providing more advanced business intelligence options. If you have a Adjust table that needs to be converted to a DuckDB table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Adjust account as an Airbyte data source connector.
  2. Configure DuckDB as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Adjust to DuckDB after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
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Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Adjust?

Adjust's API provides access to a wide range of data related to mobile app marketing and user engagement. The following are the categories of data that can be accessed through Adjust's API:

1. Attribution data: This includes information about the source of app installs, such as the ad network, campaign, and creative.
2. In-app events data: This includes data related to user actions within the app, such as purchases, registrations, and other custom events.
3. User engagement data: This includes data related to user behavior within the app, such as session length, retention rate, and user churn.
4. Ad performance data: This includes data related to the performance of ad campaigns, such as impressions, clicks, and conversions.
5. Audience data: This includes data related to the demographics and behavior of app users, such as age, gender, location, and interests.
6. Fraud prevention data: This includes data related to the detection and prevention of fraudulent activity within the app, such as click spamming and install fraud.Overall, Adjust's API provides a comprehensive set of data that can be used to optimize mobile app marketing campaigns and improve user engagement.

What data can you transfer to DuckDB?

You can transfer a wide variety of data to DuckDB. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Adjust to DuckDB?

The most prominent ETL tools to transfer data from Adjust to DuckDB include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Adjust and various sources (APIs, databases, and more), transforming it efficiently, and loading it into DuckDB and other databases, data warehouses and data lakes, enhancing data management capabilities.