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FAQs
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Adjust is a favorite mobile attribution and deep-linking platform that makes mobile marketing easy. It is a mobile marketing analytics platform trusted by marketers around the world. This permits you to understand your users through attribution, giving you detailed insights into their journey and overall product experience. With a special focus on fraud prevention and data protection, Adjust also provides sophisticated app analytics capabilities to drive your project strategy and optimize your customer experience.
Adjust's API provides access to a wide range of data related to mobile app marketing and user engagement. The following are the categories of data that can be accessed through Adjust's API:
1. Attribution data: This includes information about the source of app installs, such as the ad network, campaign, and creative.
2. In-app events data: This includes data related to user actions within the app, such as purchases, registrations, and other custom events.
3. User engagement data: This includes data related to user behavior within the app, such as session length, retention rate, and user churn.
4. Ad performance data: This includes data related to the performance of ad campaigns, such as impressions, clicks, and conversions.
5. Audience data: This includes data related to the demographics and behavior of app users, such as age, gender, location, and interests.
6. Fraud prevention data: This includes data related to the detection and prevention of fraudulent activity within the app, such as click spamming and install fraud.Overall, Adjust's API provides a comprehensive set of data that can be used to optimize mobile app marketing campaigns and improve user engagement.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.
Adjust is a favorite mobile attribution and deep-linking platform that makes mobile marketing easy. It is a mobile marketing analytics platform trusted by marketers around the world. This permits you to understand your users through attribution, giving you detailed insights into their journey and overall product experience. With a special focus on fraud prevention and data protection, Adjust also provides sophisticated app analytics capabilities to drive your project strategy and optimize your customer experience.
Starburst Data is a data access and analytics company that offers a cloud-native, SQL-based query engine called Presto. Their mission is to enable organizations to access and analyze data across various sources efficiently and at scale. Starburst Data provides an enterprise-grade platform that leverages the power of Presto to query data residing in different databases, data lakes, and cloud storage systems, eliminating data silos and accelerating insights. With a focus on performance, security, and ease of use, Starburst Data empowers businesses to unlock the value of their data, enabling faster decision-making and advanced analytics capabilities.
1. First, navigate to the Adjust source connector page on Airbyte's website.
2. Click on the "Create a new connection" button.
3. Enter a name for your connection and click "Next".
4. Enter your Adjust credentials, including your API key and app token.
5. Click "Test" to ensure that your credentials are correct and that Airbyte can connect to your Adjust account.
6. Once the test is successful, click "Next".7. Select the tables you want to replicate from Adjust to Airbyte.
8. Choose the replication frequency and the initial replication start date.
9. Click "Create connection" to finalize the setup.
10. Your Adjust source connector is now connected to Airbyte and ready to start replicating data.
1. First, navigate to the connectors page on Airbyte and select the Starburst Galaxy destination connector.
2. Next, enter the required credentials for your Starburst Galaxy account, including the host, port, database name, username, and password.
3. Once you have entered your credentials, click on the "Test Connection" button to ensure that the connection is successful.
4. If the connection is successful, you can then configure the settings for your destination connector, including the table name, schema, and any additional options.
5. After configuring your settings, you can then run a sync to transfer data from your source connector to your Starburst Galaxy destination.
6. You can monitor the progress of your sync and view any errors or warnings that may occur during the transfer process.
7. Once the sync is complete, you can then view your data in your Starburst Galaxy database and use it for analysis or other purposes.
With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.
We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:
Ready to get started?
Frequently Asked Questions
Adjust's API provides access to a wide range of data related to mobile app marketing and user engagement. The following are the categories of data that can be accessed through Adjust's API:
1. Attribution data: This includes information about the source of app installs, such as the ad network, campaign, and creative.
2. In-app events data: This includes data related to user actions within the app, such as purchases, registrations, and other custom events.
3. User engagement data: This includes data related to user behavior within the app, such as session length, retention rate, and user churn.
4. Ad performance data: This includes data related to the performance of ad campaigns, such as impressions, clicks, and conversions.
5. Audience data: This includes data related to the demographics and behavior of app users, such as age, gender, location, and interests.
6. Fraud prevention data: This includes data related to the detection and prevention of fraudulent activity within the app, such as click spamming and install fraud.Overall, Adjust's API provides a comprehensive set of data that can be used to optimize mobile app marketing campaigns and improve user engagement.
What should you do next?
Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey: