How to load data from SalesLoft to Google PubSub

Learn how to use Airbyte to synchronize your SalesLoft data into Google PubSub within minutes.

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Set up a SalesLoft connector in Airbyte

Connect to SalesLoft or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Google PubSub for your extracted SalesLoft data

Select Google PubSub where you want to import data from your SalesLoft source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the SalesLoft to Google PubSub in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up SalesLoft as a source connector (using Auth, or usually an API key)
set up Google PubSub as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is SalesLoft

Salesloft is a comprehensive sales engagement platform designed to help sales teams streamline their prospecting, communication, and pipeline management processes. It provides a centralized hub for sales professionals to execute targeted outreach campaigns, track email opens and clicks, schedule meetings, and manage their sales cadences. One of its key strengths is its ability to integrate with various other tools, amplifying its capabilities. Salesloft can connect with popular CRM systems like Salesforce, HubSpot, and Microsoft Dynamics, enabling seamless data synchronization and centralized contact management.

What is Google PubSub

Google Pub/Sub is an asynchronous messaging service built to be both highly reliable and scalable. Based on a component of Google’s infrastructure, Pub/Sub offers the capabililty of sending more than 500 million messages (over 1 TB of data) per second.

Integrate SalesLoft with Google PubSub in minutes

Try for free now

Prerequisites

A SalesLoft account to transfer your customer data automatically from.
A Google PubSub account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including SalesLoft and Google PubSub, for seamless data migration.

When using Airbyte to move data from SalesLoft to Google PubSub, it extracts data from SalesLoft using the source connector, converts it into a format Google PubSub can ingest using the provided schema, and then loads it into Google PubSub via the destination connector. This allows businesses to leverage their SalesLoft data for advanced analytics and insights within Google PubSub, simplifying the ETL process and saving significant time and resources.

Step 1: Set up SalesLoft as a source connector

1. First, navigate to the "Sources" tab on the left-hand side of the Airbyte dashboard.
2. Click on the "SalesLoft" source connector and then click "Create new connection."
3. Enter a name for your connection and click "Next."
4. Enter your SalesLoft API key and click "Test connection" to ensure that the credentials are correct.
5. Once the connection is successful, select the data you want to replicate from SalesLoft.
6. Choose the frequency at which you want the data to be replicated and click "Next."
7. Select the destination you want to replicate the data to and click "Create connection."
8. Your SalesLoft data will now be replicated to the chosen destination on the selected frequency.

Step 2: Set up Google PubSub as a destination connector

1. Go to the Airbyte website and log in to your account.
2. Click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the "Google Sheets" destination connector and click on it.
4. Click on the "Create Destination" button.
5. Enter a name for your destination and click on the "Create" button.
6. You will be redirected to the Google Sheets authorization page. Sign in to your Google account if you haven't already.
7. Click on the "Allow" button to grant Airbyte access to your Google Sheets account.
8. Select the Google Sheets spreadsheet you want to use as your destination.
9. Choose the sheet you want to use as your destination table.
10. Map the fields from your source connector to the corresponding columns in your destination table.
11. Click on the "Save & Test" button to test your connection.
12. If the test is successful, click on the "Activate" button to start syncing your data to your Google Sheets destination.

Step 3: Set up a connection to sync your SalesLoft data to Google PubSub

Once you've successfully connected SalesLoft as a data source and Google PubSub as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select SalesLoft from the dropdown list of your configured sources.
Select your destination: Choose Google PubSub from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific SalesLoft objects you want to import data from towards Google PubSub. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from SalesLoft to Google PubSub according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google PubSub data warehouse is always up-to-date with your SalesLoft data.

Use Cases to transfer your SalesLoft data to Google PubSub

Integrating data from SalesLoft to Google PubSub provides several benefits. Here are a few use cases:

Advanced Analytics: Google PubSub’s powerful data processing capabilities enable you to perform complex queries and data analysis on your SalesLoft data, extracting insights that wouldn't be possible within SalesLoft alone.
Data Consolidation: If you're using multiple other sources along with SalesLoft, syncing to Google PubSub allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: SalesLoft has limits on historical data. Syncing data to Google PubSub allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Google PubSub provides robust data security features. Syncing SalesLoft data to Google PubSub ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Google PubSub can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding SalesLoft data.
Data Science and Machine Learning: By having SalesLoft data in Google PubSub, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While SalesLoft provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Google PubSub, providing more advanced business intelligence options. If you have a SalesLoft table that needs to be converted to a Google PubSub table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a SalesLoft account as an Airbyte data source connector.
Configure Google PubSub as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from SalesLoft to Google PubSub after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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How to Sync SalesLoft to Google PubSub Manually

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Step 3:

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Step 7:

Step 8:

FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is SalesLoft?

What data can you extract from SalesLoft?

SalesLoft's API provides access to a wide range of data related to sales and marketing activities. The following are the categories of data that can be accessed through SalesLoft's API:

1. People: This category includes data related to individuals such as their name, email address, phone number, job title, and company.
2. Accounts: This category includes data related to companies such as their name, industry, location, and size.
3. Activities: This category includes data related to sales and marketing activities such as emails, calls, meetings, and tasks.
4. Cadences: This category includes data related to sales cadences such as the name, duration, and steps of a cadence.
5. Templates: This category includes data related to email templates such as the name, subject line, and body of a template.
6. Analytics: This category includes data related to sales and marketing performance such as open rates, response rates, and conversion rates.
7. Integrations: This category includes data related to third-party integrations such as the name, status, and configuration of an integration.

Overall, SalesLoft's API provides a comprehensive set of data that can be used to improve sales and marketing performance.

How do I transfer data from SalesLoft?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up SalesLoft to Google Pubsub as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from SalesLoft to Google Pubsub and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Databases

Sales & Support Analytics

How to load data from SalesLoft to Google PubSub

Learn how to use Airbyte to synchronize your SalesLoft data into Google PubSub within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

TL;DR

What is SalesLoft

What is Google PubSub

Prerequisites

Step 1: Setup SalesLoft

Step 2: Setup Google PubSub

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between SalesLoft and Google PubSub

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up SalesLoft as a source connector (using Auth, or usually an API key)
set up Google PubSub as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is SalesLoft

What is Google PubSub

Integrate SalesLoft with Google PubSub in minutes

Try for free now

Prerequisites

A SalesLoft account to transfer your customer data automatically from.
A Google PubSub account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Step 1: Set up SalesLoft as a source connector

Step 2: Set up Google PubSub as a destination connector

Step 3: Set up a connection to sync your SalesLoft data to Google PubSub

Once you've successfully connected SalesLoft as a data source and Google PubSub as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select SalesLoft from the dropdown list of your configured sources.
Select your destination: Choose Google PubSub from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific SalesLoft objects you want to import data from towards Google PubSub. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from SalesLoft to Google PubSub according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Google PubSub data warehouse is always up-to-date with your SalesLoft data.

Use Cases to transfer your SalesLoft data to Google PubSub

Integrating data from SalesLoft to Google PubSub provides several benefits. Here are a few use cases:

Advanced Analytics: Google PubSub’s powerful data processing capabilities enable you to perform complex queries and data analysis on your SalesLoft data, extracting insights that wouldn't be possible within SalesLoft alone.
Data Consolidation: If you're using multiple other sources along with SalesLoft, syncing to Google PubSub allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: SalesLoft has limits on historical data. Syncing data to Google PubSub allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Google PubSub provides robust data security features. Syncing SalesLoft data to Google PubSub ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Google PubSub can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding SalesLoft data.
Data Science and Machine Learning: By having SalesLoft data in Google PubSub, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While SalesLoft provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Google PubSub, providing more advanced business intelligence options. If you have a SalesLoft table that needs to be converted to a Google PubSub table, Airbyte can do that automatically.