Warehouses and Lakes
Finance & Ops Analytics

How to load data from WooCommerce to BigQuery

Learn how to use Airbyte to synchronize your WooCommerce data into BigQuery within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up WooCommerce as a source connector (using Auth, or usually an API key)
  2. set up BigQuery as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is WooCommerce

WooCommerce is an open-source eCommerce platform designed to make it possible for businesses to have an online store. A WordPress plugin, WooCommerce adds the capability of accessing e-commerce to a WordPress website in only a few clicks. WooCommerce not only provides functionality for the sale of digital good through an online store, but of physical goods as well. WooCommerce is ready to use straight out of the box or can be customized to a business owner’s preferences.

What is BigQuery

BigQuery is an enterprise data warehouse that draws on the processing power of Google Cloud Storage to enable fast processing of SQL queries through massive datasets. BigQuery helps businesses select the most appropriate software provider to assemble their data, based on the platforms the business uses. Once a business’ data is acculumated, it is moved into BigQuery. The company controls access to the data, but BigQuery stores and processes it for greater speed and convenience.

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Prerequisites

  1. A WooCommerce account to transfer your customer data automatically from.
  2. A BigQuery account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including WooCommerce and BigQuery, for seamless data migration.

When using Airbyte to move data from WooCommerce to BigQuery, it extracts data from WooCommerce using the source connector, converts it into a format BigQuery can ingest using the provided schema, and then loads it into BigQuery via the destination connector. This allows businesses to leverage their WooCommerce data for advanced analytics and insights within BigQuery, simplifying the ETL process and saving significant time and resources.

Step 1: Set up WooCommerce as a source connector

1. First, navigate to the "Sources" tab on the Airbyte dashboard and click "Create a new connection."
2. Select "WooCommerce" as the source connector and give your connection a name.
3. Enter your WooCommerce API credentials, including your Consumer Key, Consumer Secret, Store URL, and API Version.
4. Test the connection to ensure that the credentials are correct and the connection is successful.
5. Choose the data you want to replicate from WooCommerce, including orders, customers, products, and more.
6. Configure any additional settings, such as the replication frequency and the destination where the data will be sent.
7. Save the connection and start the replication process to begin syncing your WooCommerce data with your destination.

Step 2: Set up BigQuery as a destination connector

1. First, navigate to the Airbyte dashboard and select the "Destinations" tab on the left-hand side of the screen.

2. Scroll down until you find the "BigQuery" destination connector and click on it.

3. Click the "Create Destination" button to begin setting up your BigQuery destination.

4. Enter your Google Cloud Platform project ID and service account credentials in the appropriate fields.

5. Next, select the dataset you want to use for your destination and enter the table prefix you want to use.

6. Choose the schema mapping for your data, which will determine how your data is organized in BigQuery.

7. Finally, review your settings and click the "Create Destination" button to complete the setup process.

8. Once your destination is created, you can begin configuring your source connectors to start syncing data to BigQuery.

9. To do this, navigate to the "Sources" tab on the left-hand side of the screen and select the source connector you want to use.

10. Follow the prompts to enter your source credentials and configure your sync settings.

11. When you reach the "Destination" step, select your BigQuery destination from the dropdown menu and choose the dataset and table prefix you want to use.

12. Review your settings and click the "Create Connection" button to start syncing data from your source to your BigQuery destination.

Step 3: Set up a connection to sync your WooCommerce data to BigQuery

Once you've successfully connected WooCommerce as a data source and BigQuery as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select WooCommerce from the dropdown list of your configured sources.
  3. Select your destination: Choose BigQuery from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific WooCommerce objects you want to import data from towards BigQuery. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from WooCommerce to BigQuery according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your BigQuery data warehouse is always up-to-date with your WooCommerce data.

Use Cases to transfer your WooCommerce data to BigQuery

Integrating data from WooCommerce to BigQuery provides several benefits. Here are a few use cases:

  1. Advanced Analytics: BigQuery’s powerful data processing capabilities enable you to perform complex queries and data analysis on your WooCommerce data, extracting insights that wouldn't be possible within WooCommerce alone.
  2. Data Consolidation: If you're using multiple other sources along with WooCommerce, syncing to BigQuery allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: WooCommerce has limits on historical data. Syncing data to BigQuery allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: BigQuery provides robust data security features. Syncing WooCommerce data to BigQuery ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: BigQuery can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding WooCommerce data.
  6. Data Science and Machine Learning: By having WooCommerce data in BigQuery, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While WooCommerce provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to BigQuery, providing more advanced business intelligence options. If you have a WooCommerce table that needs to be converted to a BigQuery table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a WooCommerce account as an Airbyte data source connector.
  2. Configure BigQuery as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from WooCommerce to BigQuery after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
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Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from WooCommerce?

WooCommerce's API provides access to a wide range of data related to e-commerce stores. The following are the categories of data that can be accessed through the WooCommerce API:  

1. Products: Information about products such as name, description, price, stock level, and images.  
2. Orders: Details about orders placed by customers, including order status, payment status, shipping details, and customer information.  
3. Customers: Information about customers, including their name, email address, billing and shipping addresses, and order history.  
4. Coupons: Details about coupons, including coupon code, discount amount, and usage restrictions.  
5. Reports: Sales reports, order reports, and other analytics data that can be used to track store performance.  
6. Settings: Store settings such as payment gateways, shipping methods, tax rates, and other configuration options.  
7. Categories and tags: Information about product categories and tags used to organize products on the store.  
8. Reviews: Customer reviews and ratings for products.  

Overall, the WooCommerce API provides access to a comprehensive set of data that can be used to build custom applications, integrate with other systems, and automate various e-commerce processes.

What data can you transfer to BigQuery?

You can transfer a wide variety of data to BigQuery. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from WooCommerce to BigQuery?

The most prominent ETL tools to transfer data from WooCommerce to BigQuery include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from WooCommerce and various sources (APIs, databases, and more), transforming it efficiently, and loading it into BigQuery and other databases, data warehouses and data lakes, enhancing data management capabilities.