Warehouses and Lakes
Marketing Analytics

How to load data from HubSpot to Snowflake destination

Learn how to use Airbyte to synchronize your HubSpot data into Snowflake destination within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up HubSpot as a source connector (using Auth, or usually an API key)
  2. set up Snowflake destination as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is HubSpot

A platform focused on sales and inbound marketing, Hubspot helps businesses optimize their online marketing strategies for greater visibility to attract more visitors, collect leads, and convert prospects into customers. HubSpot provides a variety of essential services and strategies to move businesses forward, including social media and email marketing, website content management, search engine optimization, blogging, and analytics and reporting. Hubspot is an all-around solution for business teams to grow their customer base through effective marketing.

What is Snowflake destination

A cloud data platform, Snowflake Data Cloud provides a warehouse-as-a-service built specifically for the cloud. The Snowflake platform is designed to empower many types of data workloads, and offers secure, immediate, governed access to a comprehensive network of data. Snowflake’s innovative technology goes above the capabilities of the ordinary database, supplying users all the functionality of database storage, query processing, and cloud services in one package.

Prerequisites

  1. A HubSpot account to transfer your customer data automatically from.
  2. A Snowflake destination account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including HubSpot and Snowflake destination, for seamless data migration.

When using Airbyte to move data from HubSpot to Snowflake destination, it extracts data from HubSpot using the source connector, converts it into a format Snowflake destination can ingest using the provided schema, and then loads it into Snowflake destination via the destination connector. This allows businesses to leverage their HubSpot data for advanced analytics and insights within Snowflake destination, simplifying the ETL process and saving significant time and resources.

Step 1: Set up HubSpot as a source connector

1. First, navigate to the HubSpot source connector page on Airbyte's website.

2. Click on the "Add Source" button to begin the process of adding your HubSpot credentials.

3. Enter a name for your HubSpot source connector and click on the "Next" button.

4. You will be prompted to enter your HubSpot API key. To obtain your API key, log in to your HubSpot account and navigate to the "Settings" page. From there, click on "Integrations" and then "API key." Copy the API key and paste it into the Airbyte connector page.

5. Next, select the HubSpot objects you want to replicate. You can choose from contacts, companies, deals, and more.

6. Once you have selected the objects you want to replicate, click on the "Test" button to ensure that your credentials are working properly.

7. If the test is successful, click on the "Create Source" button to finalize the process.

8. Your HubSpot source connector is now set up and ready to use. You can begin replicating data from your HubSpot account to your destination of choice.

Step 2: Set up Snowflake destination as a destination connector

1. First, navigate to the Airbyte website and log in to your account.

2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.

3. Scroll down until you find the Snowflake Data Cloud destination connector and click on it.

4. You will be prompted to enter your Snowflake account information, including your account name, username, and password.

5. After entering your account information, click on the "Test" button to ensure that the connection is successful.

6. If the test is successful, click on the "Save" button to save your Snowflake Data Cloud destination connector settings.

7. You can now use the Snowflake Data Cloud destination connector to transfer data from your Airbyte sources to your Snowflake account.

8. To set up a data transfer, navigate to the "Sources" tab on the left-hand side of the screen and select the source you want to transfer data from.

9. Click on the "Create New Connection" button and select the Snowflake Data Cloud destination connector as your destination.

10. Follow the prompts to set up your data transfer, including selecting the tables or data sources you want to transfer and setting up any necessary transformations or mappings.

11. Once you have set up your data transfer, click on the "Run" button to start the transfer process.

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Step 3: Set up a connection to sync your HubSpot data to Snowflake destination

Once you've successfully connected HubSpot as a data source and Snowflake destination as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select HubSpot from the dropdown list of your configured sources.
  3. Select your destination: Choose Snowflake destination from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific HubSpot objects you want to import data from towards Snowflake destination. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from HubSpot to Snowflake destination according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Snowflake destination data warehouse is always up-to-date with your HubSpot data.

Use Cases to transfer your HubSpot data to Snowflake destination

Integrating data from HubSpot to Snowflake destination provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Snowflake destination’s powerful data processing capabilities enable you to perform complex queries and data analysis on your HubSpot data, extracting insights that wouldn't be possible within HubSpot alone.
  2. Data Consolidation: If you're using multiple other sources along with HubSpot, syncing to Snowflake destination allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: HubSpot has limits on historical data. Syncing data to Snowflake destination allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Snowflake destination provides robust data security features. Syncing HubSpot data to Snowflake destination ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Snowflake destination can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding HubSpot data.
  6. Data Science and Machine Learning: By having HubSpot data in Snowflake destination, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While HubSpot provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Snowflake destination, providing more advanced business intelligence options. If you have a HubSpot table that needs to be converted to a Snowflake destination table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a HubSpot account as an Airbyte data source connector.
  2. Configure Snowflake destination as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from HubSpot to Snowflake destination after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
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Integrate HubSpot with Snowflake destination in minutes

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HubSpot is a cloud-based customer relationship management (CRM) platform that helps organizations manage marketing, sales, service, CMS, and operations.  At a high-level, HubSpot helps your business to attract, convert, close, and finally to “delight” your customers.

Benefits of moving data from HubSpot to Snowflake

Moving HubSpot data to Snowflake may be part of an overall data integration strategy, which will provide your organization with:

  • A unified view of data and a single source of truth – achieved by copying data from HubSpot and other operational systems into Snowflake.
  • Improved analytics capabilities – Snowflake is purpose built for running large analytics jobs.
  • The ability to transform data in a single location – moving data from multiple systems into Snowflake allows you to transform and join data from multiple disparate systems.
  • Improved security – limit the number of people that require access to HubSpot, as they can analyze your HubSpot data in Snowflake.

In addition to the benefits listed above, Snowflake is designed for storing massive amounts of data. Therefore Snowflake may be used for HubSpot backups, or for archiving historical HubSpot data as required for compliance or regulatory requirements.

How Airbyte can help

Airbyte makes the process of copying data from HubSpot easy – simply create a source connector to the HubSpot API,  a destination connector to the Snowflake API, and a connection between them. Then specify a schedule for synchronizing data from HubSpot to Snowflake.

What you will learn in this tutorial

This tutorial will go through the steps required to set up a connection in Airbyte Cloud which will copy data from HubSpot to Snowflake. Because of the similarity between Airbyte Cloud and Airbyte Open-Source, the instructions should apply to either platform.

Let's get started!

Prerequisites

Airbyte cloud will be used to replicate your data from HubSpot to Snowflake. You will need the following:

  1. An Airbyte Cloud account.
  2. A HubSpot developer account.
  3. A Snowflake account.

Step 1: Set up a HubSpot source

In this tutorial, we will use Airbyte to copy Contacts from HubSpot to Snowflake. Below is an example of a Hubspot contacts page, which shows contacts that will be replicated into Snowflake by Airbyte.

To configure HubSpot as a data source, log in to Airbyte Cloud and create a new HubSpot source connection as shown below.

Then click on Authenticate your HubSpot account as follows:.

The sign-in page for HubSpot will appear.

Choose the HubSpot account that Airbyte will use to access your HubSpot data.

Follow the remaining prompts to connect your HubSpot app with Airbyte.

You will be redirected back to Airbyte Cloud. For the Start date, enter the date in YYYY-MM-DDTHH:mm:ssZ format. The data added on and after this date will be replicated. If this field is blank, Airbyte will replicate all data.

Step 2: Set up a Snowflake destination

Ensure that you have a Snowflake account and then go to the Snowflake worksheet area. The worksheet area is the primary place to run scripts for creating and modifying resources. You will need to set up the destination database, user, role, and schema on Snowflake for the sync.  

Airbyte provides a convenient script in the Snowflake destination connector documentation which you should copy into your Snowflake worksheet area. After you have copied the script into your Snowflake worksheet select ‘All queries’ and run the script by clicking on the run button as shown below.

Once the script has successfully executed, you should see the following message:

Now that Snowflake is set up, configure a Snowflake destination connector in Airbyte as shown below.

Enter the host and the other fields with the values that you defined in the Snowflake script that you pasted into the worksheet earlier in this Tutorial.  Under the Authorization method, select the Username and Password option and enter the password you set in the script. Once you’ve added your details, click on Set up destination.

Step 3: Set up a HubSpot to Snowflake connection

Once the source and destination are configured,  create a new connection that uses the new HubSpot source eand the new Snowflake destination, and define the connection settings. Set the replication frequency for how often you want Airbyte to copy your data.

You can also select the data sets that you want to copy. In the image below we select the Contacts data and set the Sync mode to Incremental | Append.

You can also choose between using Raw Data or Basic normalization with normalization set by default. Once configured, click on the Set up connection button.

After creating a new connection, a sync should start. You can also start a sync at any time by clicking on Sync now.

Once the sync is complete, you can view the tables created by Airbyte Cloud in Snowflake. In this example, you can see the Contacts table that has been copied by Airbyte.

You can also click on the table to view the format of the columns created by Aibyte to map data from the source.

You can also test out the incremental sync by adding some more contacts through HubSpot. In this example, 50 more entries were added.

Running another sync will copy the new rows to Snowflake.

You can view the updated row in the Snowflake tables.

Conclusion

This tutorial has demonstrated how to set up a connection between HubSpot and Snowflake using Airbyte Cloud. Once your data is in Snowflake, you can combine it with data from other sources to drive your analytics capabilities to the next level!  

To summarize, in this tutorial you have learned how to:

  1. Configure a HubSpot Airbyte source
  2. Configure a Snowflake Airbyte destination
  3. Create an Airbyte connection that automatically copies data from HubSpot to Snowflake
  4. Incrementally sync HubSpot data to Snowflake

If you have enjoyed this tutorial, you may be interested in other Airbyte tutorials, or in Airbyte’s blog. You can also join the conversation on our community Slack Channel, participate in discussions on Airbyte’s discourse, or sign up for our newsletter. Furthermore, if you want to use Airbyte to replicate your HubSpot data to Snowflake, try out our fully managed solution Airbyte Cloud for free!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Should you build or buy your data pipelines?

Download our free guide and discover the best approach for your needs, whether it's building your ELT solution in-house or opting for Airbyte Open Source or Airbyte Cloud.

Download now

Integrate HubSpot with Snowflake destination in minutes

Try for free now

Frequently Asked Questions

What data can you extract from HubSpot?

HubSpot's API provides access to a wide range of data categories, including:  

1. Contacts: Information about individual contacts, including their name, email address, phone number, and company.  

2. Companies: Information about companies, including their name, industry, and location.  

3. Deals: Information about deals, including their stage, amount, and close date.  

4. Tickets: Information about customer support tickets, including their status, priority, and owner.  

5. Products: Information about products, including their name, price, and description.  

6. Analytics: Data on website traffic, email performance, and other marketing metrics.  

7. Workflows: Information about automated workflows, including their triggers, actions, and outcomes.  

8. Forms: Information about forms, including their fields, submissions, and conversion rates.  

9. Social media: Data on social media engagement, including likes, shares, and comments.  

10. Integrations: Information about third-party integrations, including their status and configuration.  

Overall, HubSpot's API provides access to a wide range of data categories that can be used to improve marketing, sales, and customer support efforts.

What data can you transfer to Snowflake destination?

You can transfer a wide variety of data to Snowflake destination. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from HubSpot to Snowflake destination?

The most prominent ETL tools to transfer data from HubSpot to Snowflake destination include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from HubSpot and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Snowflake destination and other databases, data warehouses and data lakes, enhancing data management capabilities.