How to load data from Omnisend to Postgres destination

Learn how to use Airbyte to synchronize your Omnisend data into Postgres destination within minutes.

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Set up a Omnisend connector in Airbyte

Connect to Omnisend or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Postgres destination for your extracted Omnisend data

Connect to Omnisend or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Configure the Omnisend to Postgres destination in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Omnisend as a source connector (using Auth, or usually an API key)
  2. set up Postgres destination as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Omnisend

Omnisend is one of the best e-commerce marketing automation tools on the market that provides a multi-channel marketing strategy for businesses. Omnisend is the overall eCommerce marketing automation platform that assists you to sell more by converting your visitors and retaining your customers. You can easily assimilate your store platform with Omnisend or use a 3rd party app to do even more with your digital marketing. The connector will permits retailers to use Shopify store data to trigger email, SMS messages, and push notifications right from Omnisend.

What is Postgres destination

An object-relational database management system, PostgreSQL is able to handle a wide range of workloads, supports multiple standards, and is cross-platform, running on numerous operating systems including Microsoft Windows, Solaris, Linux, and FreeBSD. It is highly extensible, and supports more than 12 procedural languages, Spatial data support, Gin and GIST Indexes, and more. Many web, mobile, and analytics applications use PostgreSQL as the primary data warehouse or data store.

Integrate Omnisend with Postgres destination in minutes

Try for free now

Prerequisites

  1. A Omnisend account to transfer your customer data automatically from.
  2. A Postgres destination account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Omnisend and Postgres destination, for seamless data migration.

When using Airbyte to move data from Omnisend to Postgres destination, it extracts data from Omnisend using the source connector, converts it into a format Postgres destination can ingest using the provided schema, and then loads it into Postgres destination via the destination connector. This allows businesses to leverage their Omnisend data for advanced analytics and insights within Postgres destination, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Omnisend as a source connector

1. First, navigate to the Omnisend source connector page on Airbyte.com.
2. Click on the "Create a new Omnisend source" button.
3. Enter a name for your source connector and click "Next".
4. Enter your Omnisend API key and click "Test connection" to ensure that the credentials are correct.
5. Once the connection is successful, select the data you want to replicate from Omnisend.
6. Choose the frequency at which you want the data to be replicated.
7. Click "Next" and review the configuration settings.
8. Click "Create" to finalize the setup of your Omnisend source connector on Airbyte.com.  

It is important to note that the Omnisend API key is required to connect the source connector to Airbyte.com. This key can be found in your Omnisend account settings. Additionally, the data that can be replicated from Omnisend includes customer information, order information, and email campaign data. By setting the replication frequency, you can ensure that the data is up-to-date and accurate. Once the source connector is set up, you can use Airbyte.com to transform and load the data into your desired destination.

Step 2: Set up Postgres destination as a destination connector

Step 3: Set up a connection to sync your Omnisend data to Postgres destination

Once you've successfully connected Omnisend as a data source and Postgres destination as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Omnisend from the dropdown list of your configured sources.
  3. Select your destination: Choose Postgres destination from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Omnisend objects you want to import data from towards Postgres destination. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Omnisend to Postgres destination according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Postgres destination data warehouse is always up-to-date with your Omnisend data.

Use Cases to transfer your Omnisend data to Postgres destination

Integrating data from Omnisend to Postgres destination provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Postgres destination’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Omnisend data, extracting insights that wouldn't be possible within Omnisend alone.
  2. Data Consolidation: If you're using multiple other sources along with Omnisend, syncing to Postgres destination allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Omnisend has limits on historical data. Syncing data to Postgres destination allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Postgres destination provides robust data security features. Syncing Omnisend data to Postgres destination ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Postgres destination can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Omnisend data.
  6. Data Science and Machine Learning: By having Omnisend data in Postgres destination, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Omnisend provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Postgres destination, providing more advanced business intelligence options. If you have a Omnisend table that needs to be converted to a Postgres destination table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Omnisend account as an Airbyte data source connector.
  2. Configure Postgres destination as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Omnisend to Postgres destination after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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How to Sync Omnisend to Postgres destination Manually

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How to load data from Omnisend to Postgres destination

Learn how to use Airbyte to synchronize your Omnisend data into Postgres destination within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Omnisend as a source connector (using Auth, or usually an API key)
  2. set up Postgres destination as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Omnisend

Omnisend is one of the best e-commerce marketing automation tools on the market that provides a multi-channel marketing strategy for businesses. Omnisend is the overall eCommerce marketing automation platform that assists you to sell more by converting your visitors and retaining your customers. You can easily assimilate your store platform with Omnisend or use a 3rd party app to do even more with your digital marketing. The connector will permits retailers to use Shopify store data to trigger email, SMS messages, and push notifications right from Omnisend.

What is Postgres destination

An object-relational database management system, PostgreSQL is able to handle a wide range of workloads, supports multiple standards, and is cross-platform, running on numerous operating systems including Microsoft Windows, Solaris, Linux, and FreeBSD. It is highly extensible, and supports more than 12 procedural languages, Spatial data support, Gin and GIST Indexes, and more. Many web, mobile, and analytics applications use PostgreSQL as the primary data warehouse or data store.

Integrate Omnisend with Postgres destination in minutes

Try for free now

Prerequisites

  1. A Omnisend account to transfer your customer data automatically from.
  2. A Postgres destination account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Omnisend and Postgres destination, for seamless data migration.

When using Airbyte to move data from Omnisend to Postgres destination, it extracts data from Omnisend using the source connector, converts it into a format Postgres destination can ingest using the provided schema, and then loads it into Postgres destination via the destination connector. This allows businesses to leverage their Omnisend data for advanced analytics and insights within Postgres destination, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Omnisend as a source connector

1. First, navigate to the Omnisend source connector page on Airbyte.com.
2. Click on the "Create a new Omnisend source" button.
3. Enter a name for your source connector and click "Next".
4. Enter your Omnisend API key and click "Test connection" to ensure that the credentials are correct.
5. Once the connection is successful, select the data you want to replicate from Omnisend.
6. Choose the frequency at which you want the data to be replicated.
7. Click "Next" and review the configuration settings.
8. Click "Create" to finalize the setup of your Omnisend source connector on Airbyte.com.  

It is important to note that the Omnisend API key is required to connect the source connector to Airbyte.com. This key can be found in your Omnisend account settings. Additionally, the data that can be replicated from Omnisend includes customer information, order information, and email campaign data. By setting the replication frequency, you can ensure that the data is up-to-date and accurate. Once the source connector is set up, you can use Airbyte.com to transform and load the data into your desired destination.

Step 2: Set up Postgres destination as a destination connector

Step 3: Set up a connection to sync your Omnisend data to Postgres destination

Once you've successfully connected Omnisend as a data source and Postgres destination as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Omnisend from the dropdown list of your configured sources.
  3. Select your destination: Choose Postgres destination from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Omnisend objects you want to import data from towards Postgres destination. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Omnisend to Postgres destination according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Postgres destination data warehouse is always up-to-date with your Omnisend data.

Use Cases to transfer your Omnisend data to Postgres destination

Integrating data from Omnisend to Postgres destination provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Postgres destination’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Omnisend data, extracting insights that wouldn't be possible within Omnisend alone.
  2. Data Consolidation: If you're using multiple other sources along with Omnisend, syncing to Postgres destination allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Omnisend has limits on historical data. Syncing data to Postgres destination allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Postgres destination provides robust data security features. Syncing Omnisend data to Postgres destination ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Postgres destination can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Omnisend data.
  6. Data Science and Machine Learning: By having Omnisend data in Postgres destination, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Omnisend provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Postgres destination, providing more advanced business intelligence options. If you have a Omnisend table that needs to be converted to a Postgres destination table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Omnisend account as an Airbyte data source connector.
  2. Configure Postgres destination as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Omnisend to Postgres destination after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Frequently Asked Questions

What data can you extract from Omnisend?

Omnisend's API provides access to a wide range of data related to e-commerce and marketing. The following are the categories of data that can be accessed through Omnisend's API:  

1. Customer data: This includes information about customers such as their name, email address, phone number, location, and purchase history.  
2. Order data: This includes information about orders such as order number, order date, order status, order value, and shipping details.  
3. Product data: This includes information about products such as product name, SKU, price, description, and images.  
4. Campaign data: This includes information about email campaigns such as campaign name, subject line, open rate, click-through rate, and conversion rate.  
5. Automation data: This includes information about automated workflows such as workflow name, trigger, and performance metrics.  
6. List data: This includes information about email lists such as list name, number of subscribers, and subscription status.  
7. Segment data: This includes information about segments such as segment name, criteria, and number of subscribers.  

Overall, Omnisend's API provides access to a comprehensive set of data that can be used to optimize e-commerce and marketing strategies.

What data can you transfer to Postgres destination?

You can transfer a wide variety of data to Postgres destination. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Omnisend to Postgres destination?

The most prominent ETL tools to transfer data from Omnisend to Postgres destination include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Omnisend and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Postgres destination and other databases, data warehouses and data lakes, enhancing data management capabilities.

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter