How to load data from Pendo to Postgres destination

Learn how to use Airbyte to synchronize your Pendo data into Postgres destination within minutes.

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Set up a Pendo connector in Airbyte

Connect to Pendo or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Postgres destination for your extracted Pendo data

Select Postgres destination where you want to import data from your Pendo source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Pendo to Postgres destination in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Pendo as a source connector (using Auth, or usually an API key)
set up Postgres destination as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Pendo

Pendo is a product experience platform that enables marketers to deliver personalized in-app experiences and gather valuable customer insights. With Pendo, marketers can create targeted campaigns, walkthroughs, and product tours directly within their applications. This allows for contextual, relevant messaging that enhances user onboarding and adoption. Pendo also provides robust analytics and feedback tools, giving marketers visibility into feature usage, user journeys, and sentiment. By understanding how customers interact with their products, marketers can optimize experiences, drive engagement, and ultimately improve conversions and retention. Pendo's integrations with popular marketing automation and CRM systems streamline data sharing and enable coordinated cross-channel campaigns.

What is Postgres destination

An object-relational database management system, PostgreSQL is able to handle a wide range of workloads, supports multiple standards, and is cross-platform, running on numerous operating systems including Microsoft Windows, Solaris, Linux, and FreeBSD. It is highly extensible, and supports more than 12 procedural languages, Spatial data support, Gin and GIST Indexes, and more. Many web, mobile, and analytics applications use PostgreSQL as the primary data warehouse or data store.

Integrate Pendo with Postgres destination in minutes

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Prerequisites

A Pendo account to transfer your customer data automatically from.
A Postgres destination account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Pendo and Postgres destination, for seamless data migration.

When using Airbyte to move data from Pendo to Postgres destination, it extracts data from Pendo using the source connector, converts it into a format Postgres destination can ingest using the provided schema, and then loads it into Postgres destination via the destination connector. This allows businesses to leverage their Pendo data for advanced analytics and insights within Postgres destination, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Pendo as a source connector

1. First, navigate to the Pendo source connector on Airbyte's website.
2. Click on the ""Get Started"" button to begin the setup process.
3. Enter your Pendo API key in the designated field. If you don't have an API key, you can generate one in your Pendo account settings.
4. Next, select the data you want to sync from Pendo. You can choose from a variety of options, including events, users, and accounts.
5. Configure any additional settings, such as the frequency of data syncing and the destination for the data.
6. Test the connection to ensure that the data is being synced correctly.
7. Once you're satisfied with the setup, save your configuration and start syncing data from Pendo to your desired destination.

Step 2: Set up Postgres destination as a destination connector

Step 3: Set up a connection to sync your Pendo data to Postgres destination

Once you've successfully connected Pendo as a data source and Postgres destination as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Pendo from the dropdown list of your configured sources.
Select your destination: Choose Postgres destination from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Pendo objects you want to import data from towards Postgres destination. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Pendo to Postgres destination according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Postgres destination data warehouse is always up-to-date with your Pendo data.

Use Cases to transfer your Pendo data to Postgres destination

Integrating data from Pendo to Postgres destination provides several benefits. Here are a few use cases:

Advanced Analytics: Postgres destination’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Pendo data, extracting insights that wouldn't be possible within Pendo alone.
Data Consolidation: If you're using multiple other sources along with Pendo, syncing to Postgres destination allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Pendo has limits on historical data. Syncing data to Postgres destination allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Postgres destination provides robust data security features. Syncing Pendo data to Postgres destination ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Postgres destination can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Pendo data.
Data Science and Machine Learning: By having Pendo data in Postgres destination, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Pendo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Postgres destination, providing more advanced business intelligence options. If you have a Pendo table that needs to be converted to a Postgres destination table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Pendo account as an Airbyte data source connector.
Configure Postgres destination as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Pendo to Postgres destination after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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How to Sync Pendo to Postgres destination Manually

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FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Pendo?

What data can you extract from Pendo?

Pendo's API provides access to a wide range of data related to user behavior and product usage. The following are the categories of data that can be accessed through Pendo's API:

1. User data: This includes information about individual users such as their name, email address, and user ID.

2. Product data: This includes information about the product being used, such as the product name, version, and features.

3. Usage data: This includes information about how users are interacting with the product, such as which features they are using, how often they are using them, and how long they are spending on each feature.

4. Engagement data: This includes information about how engaged users are with the product, such as how frequently they are logging in, how often they are completing certain actions, and how long they are spending in the product.

5. Feedback data: This includes information about user feedback, such as ratings, reviews, and comments.

6. Conversion data: This includes information about how users are converting, such as how many users are signing up, how many are upgrading to paid plans, and how many are churning.

How do I transfer data from Pendo?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Pendo to PostgreSQL as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Pendo to PostgreSQL and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Databases

Product Analytics

How to load data from Pendo to Postgres destination

Learn how to use Airbyte to synchronize your Pendo data into Postgres destination within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

TL;DR

What is Pendo

What is Postgres destination

Prerequisites

Step 1: Setup Pendo

Step 2: Setup Postgres destination

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Pendo and Postgres destination

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Pendo as a source connector (using Auth, or usually an API key)
set up Postgres destination as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Pendo

What is Postgres destination

Integrate Pendo with Postgres destination in minutes

Try for free now

Prerequisites

A Pendo account to transfer your customer data automatically from.
A Postgres destination account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Step 1: Set up Pendo as a source connector

Step 2: Set up Postgres destination as a destination connector

Step 3: Set up a connection to sync your Pendo data to Postgres destination

Once you've successfully connected Pendo as a data source and Postgres destination as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Pendo from the dropdown list of your configured sources.
Select your destination: Choose Postgres destination from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Pendo objects you want to import data from towards Postgres destination. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Pendo to Postgres destination according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Postgres destination data warehouse is always up-to-date with your Pendo data.

Use Cases to transfer your Pendo data to Postgres destination

Integrating data from Pendo to Postgres destination provides several benefits. Here are a few use cases:

Advanced Analytics: Postgres destination’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Pendo data, extracting insights that wouldn't be possible within Pendo alone.
Data Consolidation: If you're using multiple other sources along with Pendo, syncing to Postgres destination allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Pendo has limits on historical data. Syncing data to Postgres destination allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Postgres destination provides robust data security features. Syncing Pendo data to Postgres destination ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Postgres destination can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Pendo data.
Data Science and Machine Learning: By having Pendo data in Postgres destination, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Pendo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Postgres destination, providing more advanced business intelligence options. If you have a Pendo table that needs to be converted to a Postgres destination table, Airbyte can do that automatically.