How to load data from Mailchimp to Databricks Lakehouse

Learn how to use Airbyte to synchronize your Mailchimp data into Databricks Lakehouse within minutes.

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Set up a Mailchimp connector in Airbyte

Connect to Mailchimp or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Databricks Lakehouse for your extracted Mailchimp data

Select Databricks Lakehouse where you want to import data from your Mailchimp source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Mailchimp to Databricks Lakehouse in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Mailchimp as a source connector (using Auth, or usually an API key)
set up Databricks Lakehouse as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Mailchimp

Mailchimp is a global marketing automation platform aimed at small to medium-sized businesses. Mailchimp provides essential marketing tools for growing a successful business, enabling businesses to automate messages and send marketing emails, create targeted business campaigns, expedite analytics and reporting, and effectively and efficiently sell online.

What is Databricks Lakehouse

Databricks is an American enterprise software company founded by the creators of Apache Spark. Databricks combines data warehouses and data lakes into a lakehouse architecture.

Integrate Mailchimp with Databricks Lakehouse in minutes

Try for free now

Prerequisites

A Mailchimp account to transfer your customer data automatically from.
A Databricks Lakehouse account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Mailchimp and Databricks Lakehouse, for seamless data migration.

When using Airbyte to move data from Mailchimp to Databricks Lakehouse, it extracts data from Mailchimp using the source connector, converts it into a format Databricks Lakehouse can ingest using the provided schema, and then loads it into Databricks Lakehouse via the destination connector. This allows businesses to leverage their Mailchimp data for advanced analytics and insights within Databricks Lakehouse, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Mailchimp as a source connector

1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.

2. Click on the "Add Source" button and select "Mailchimp" from the list of available connectors.

3. Enter a name for your Mailchimp source connector and click on the "Next" button.

4. Enter your Mailchimp API key in the provided field. You can find your API key by logging into your Mailchimp account and navigating to the "Account" section. From there, click on "Extras" and then "API keys".

5. Select the Mailchimp lists you want to sync with Airbyte by checking the boxes next to their names.

6. Choose the sync mode you want to use for your Mailchimp data. You can choose between "Full Refresh" and "Incremental".

7. Click on the "Test" button to ensure that your Mailchimp source connector is working properly.

8. If the test is successful, click on the "Create" button to save your Mailchimp source connector.

9. You can now use your Mailchimp source connector to sync your Mailchimp data with other destinations on the Airbyte platform.

Step 2: Set up Databricks Lakehouse as a destination connector

1. First, navigate to the Airbyte website and log in to your account.
2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the "Databricks Lakehouse" connector and click on it.
4. You will be prompted to enter your Databricks Lakehouse credentials, including your account name, personal access token, and workspace ID.
5. Once you have entered your credentials, click on the "Test" button to ensure that the connection is successful.
6. If the test is successful, click on the "Save" button to save your Databricks Lakehouse destination connector settings.
7. You can now use the Databricks Lakehouse connector to transfer data from your source connectors to your Databricks Lakehouse destination.
8. To set up a data transfer, navigate to the "Sources" tab and select the source connector that you want to use.
9. Follow the prompts to enter your source connector credentials and configure your data transfer settings.
10. Once you have configured your source connector, select the Databricks Lakehouse connector as your destination and follow the prompts to configure your data transfer settings.
11. Click on the "Run" button to initiate the data transfer.

Step 3: Set up a connection to sync your Mailchimp data to Databricks Lakehouse

Once you've successfully connected Mailchimp as a data source and Databricks Lakehouse as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Mailchimp from the dropdown list of your configured sources.
Select your destination: Choose Databricks Lakehouse from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Mailchimp objects you want to import data from towards Databricks Lakehouse. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Mailchimp to Databricks Lakehouse according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Databricks Lakehouse data warehouse is always up-to-date with your Mailchimp data.

Use Cases to transfer your Mailchimp data to Databricks Lakehouse

Integrating data from Mailchimp to Databricks Lakehouse provides several benefits. Here are a few use cases:

Advanced Analytics: Databricks Lakehouse’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Mailchimp data, extracting insights that wouldn't be possible within Mailchimp alone.
Data Consolidation: If you're using multiple other sources along with Mailchimp, syncing to Databricks Lakehouse allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Mailchimp has limits on historical data. Syncing data to Databricks Lakehouse allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Databricks Lakehouse provides robust data security features. Syncing Mailchimp data to Databricks Lakehouse ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Databricks Lakehouse can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Mailchimp data.
Data Science and Machine Learning: By having Mailchimp data in Databricks Lakehouse, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Mailchimp provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Databricks Lakehouse, providing more advanced business intelligence options. If you have a Mailchimp table that needs to be converted to a Databricks Lakehouse table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Mailchimp account as an Airbyte data source connector.
Configure Databricks Lakehouse as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Mailchimp to Databricks Lakehouse after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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How to Sync Mailchimp to Databricks Lakehouse Manually

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FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Mailchimp?

What data can you extract from Mailchimp?

Mailchimp's API provides access to a wide range of data related to email marketing campaigns. The following are the categories of data that can be accessed through Mailchimp's API:

1. Lists: Information about the email lists, including the number of subscribers, the date of creation, and the list name.

2. Campaigns: Data related to email campaigns, including the campaign name, the number of recipients, the open rate, click-through rate, and bounce rate.

3. Subscribers: Information about the subscribers, including their email address, name, location, and subscription status.

4. Reports: Detailed reports on the performance of email campaigns, including open rates, click-through rates, and bounce rates.

5. Templates: Access to email templates that can be used to create new campaigns.

6. Automation: Data related to automated email campaigns, including the number of subscribers, the date of creation, and the automation name.

7. Tags: Information about tags that can be used to categorize subscribers and campaigns.

Overall, Mailchimp's API provides a comprehensive set of data that can be used to analyze and optimize email marketing campaigns.

How do I transfer data from Mailchimp?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Mailchimp to Databricks Lakehouse as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Mailchimp to Databricks Lakehouse and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Warehouses and Lakes

Marketing Analytics

How to load data from Mailchimp to Databricks Lakehouse

Learn how to use Airbyte to synchronize your Mailchimp data into Databricks Lakehouse within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

TL;DR

What is Mailchimp

What is Databricks Lakehouse

Prerequisites

Step 1: Setup Mailchimp

Step 2: Setup Databricks Lakehouse

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Mailchimp and Databricks Lakehouse

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Mailchimp as a source connector (using Auth, or usually an API key)
set up Databricks Lakehouse as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Mailchimp

What is Databricks Lakehouse

Databricks is an American enterprise software company founded by the creators of Apache Spark. Databricks combines data warehouses and data lakes into a lakehouse architecture.

Integrate Mailchimp with Databricks Lakehouse in minutes

Try for free now

Prerequisites

A Mailchimp account to transfer your customer data automatically from.
A Databricks Lakehouse account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.