How to load data from Mailchimp to S3

Learn how to use Airbyte to synchronize your Mailchimp data into S3 within minutes.

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Set up a Mailchimp connector in Airbyte

Connect to Mailchimp or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up S3 for your extracted Mailchimp data

Select S3 where you want to import data from your Mailchimp source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Mailchimp to S3 in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Mailchimp as a source connector (using Auth, or usually an API key)
set up S3 as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Mailchimp

Mailchimp is a global marketing automation platform aimed at small to medium-sized businesses. Mailchimp provides essential marketing tools for growing a successful business, enabling businesses to automate messages and send marketing emails, create targeted business campaigns, expedite analytics and reporting, and effectively and efficiently sell online.

What is S3

Amazon S3 (Simple Storage Service) is a cloud-based object storage service provided by Amazon Web Services (AWS). It is designed to store and retrieve any amount of data from anywhere on the web. S3 is highly scalable, secure, and durable, making it an ideal solution for businesses of all sizes. S3 allows users to store and retrieve data in the form of objects, which can be up to 5 terabytes in size. These objects can be accessed through a web interface or through APIs, making it easy to integrate with other AWS services or third-party applications. S3 also offers a range of features, including versioning, lifecycle policies, and access control, which allow users to manage their data effectively. It also provides high availability and durability, ensuring that data is always accessible and protected against data loss. Overall, S3 is a powerful and flexible tool that enables businesses to store and manage their data in a secure and scalable way, making it an essential component of many cloud-based applications and services.

Integrate Mailchimp with S3 in minutes

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Prerequisites

A Mailchimp account to transfer your customer data automatically from.
A S3 account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Mailchimp and S3, for seamless data migration.

When using Airbyte to move data from Mailchimp to S3, it extracts data from Mailchimp using the source connector, converts it into a format S3 can ingest using the provided schema, and then loads it into S3 via the destination connector. This allows businesses to leverage their Mailchimp data for advanced analytics and insights within S3, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Mailchimp as a source connector

1. Open the Airbyte platform and navigate to the "Sources" tab on the left-hand side of the screen.

2. Click on the "Add Source" button and select "Mailchimp" from the list of available connectors.

3. Enter a name for your Mailchimp source connector and click on the "Next" button.

4. Enter your Mailchimp API key in the provided field. You can find your API key by logging into your Mailchimp account and navigating to the "Account" section. From there, click on "Extras" and then "API keys".

5. Select the Mailchimp lists you want to sync with Airbyte by checking the boxes next to their names.

6. Choose the sync mode you want to use for your Mailchimp data. You can choose between "Full Refresh" and "Incremental".

7. Click on the "Test" button to ensure that your Mailchimp source connector is working properly.

8. If the test is successful, click on the "Create" button to save your Mailchimp source connector.

9. You can now use your Mailchimp source connector to sync your Mailchimp data with other destinations on the Airbyte platform.

Step 2: Set up S3 as a destination connector

1. Log in to your Airbyte account and navigate to the "Destinations" tab on the left-hand side of the screen.

2. Click on the "Add Destination" button and select "S3" from the list of available connectors.

3. Enter your AWS access key ID and secret access key in the appropriate fields. If you don't have these credentials, you can generate them in the AWS console.

4. Choose the AWS region where you want to store your data.

5. Enter the name of the S3 bucket where you want to store your data. If the bucket doesn't exist yet, you can create it in the AWS console.

6. Choose the format in which you want to store your data (e.g. CSV, JSON, Parquet).

7. Configure any additional settings, such as compression or encryption, if desired.

8. Test the connection to ensure that Airbyte can successfully connect to your S3 bucket.

9. Save your settings and start syncing data from your source connectors to your S3 destination.

Step 3: Set up a connection to sync your Mailchimp data to S3

Once you've successfully connected Mailchimp as a data source and S3 as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Mailchimp from the dropdown list of your configured sources.
Select your destination: Choose S3 from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Mailchimp objects you want to import data from towards S3. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Mailchimp to S3 according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your S3 data warehouse is always up-to-date with your Mailchimp data.

Use Cases to transfer your Mailchimp data to S3

Integrating data from Mailchimp to S3 provides several benefits. Here are a few use cases:

Advanced Analytics: S3’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Mailchimp data, extracting insights that wouldn't be possible within Mailchimp alone.
Data Consolidation: If you're using multiple other sources along with Mailchimp, syncing to S3 allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Mailchimp has limits on historical data. Syncing data to S3 allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: S3 provides robust data security features. Syncing Mailchimp data to S3 ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: S3 can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Mailchimp data.
Data Science and Machine Learning: By having Mailchimp data in S3, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Mailchimp provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to S3, providing more advanced business intelligence options. If you have a Mailchimp table that needs to be converted to a S3 table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Mailchimp account as an Airbyte data source connector.
Configure S3 as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Mailchimp to S3 after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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How to Sync Mailchimp to S3 Manually

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FAQs

What is ETL?

ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.

What is Mailchimp?

What data can you extract from Mailchimp?

Mailchimp's API provides access to a wide range of data related to email marketing campaigns. The following are the categories of data that can be accessed through Mailchimp's API:

1. Lists: Information about the email lists, including the number of subscribers, the date of creation, and the list name.

2. Campaigns: Data related to email campaigns, including the campaign name, the number of recipients, the open rate, click-through rate, and bounce rate.

3. Subscribers: Information about the subscribers, including their email address, name, location, and subscription status.

4. Reports: Detailed reports on the performance of email campaigns, including open rates, click-through rates, and bounce rates.

5. Templates: Access to email templates that can be used to create new campaigns.

6. Automation: Data related to automated email campaigns, including the number of subscribers, the date of creation, and the automation name.

7. Tags: Information about tags that can be used to categorize subscribers and campaigns.

Overall, Mailchimp's API provides a comprehensive set of data that can be used to analyze and optimize email marketing campaigns.

How do I transfer data from Mailchimp?

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:
1. Set up Mailchimp to S3 as a source connector (using Auth, or usually an API key)
2. Choose a destination (more than 50 available destination databases, data warehouses or lakes) to sync data too and set it up as a destination connector
3. Define which data you want to transfer from Mailchimp to S3 and how frequently
You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

What is ELT?

ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.

Difference between ETL and ELT?

ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.

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Warehouses and Lakes

Marketing Analytics

How to load data from Mailchimp to S3

Learn how to use Airbyte to synchronize your Mailchimp data into S3 within minutes.

Try Airbyte Cloud free

Deploy Airbyte Open Source

Step 1: Setup Mailchimp

Step 2: Setup S3

Step 3: Setup a connection Use Cases Wrapping Up

Example H2

Example H3

Sync data between Mailchimp and S3

Get your data syncing in minutes

Try Airbyte free

TL;DR

set up Mailchimp as a source connector (using Auth, or usually an API key)
set up S3 as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Mailchimp