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FAQs
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Plaid is a technology platform that makes it possible for companies to develop digitally-enabled financial systems. It enables developers to build financial services and applications safely and easily for financial institutions of any size. Plaid powers many financial apps including Venmo, Betterment, Chime, and Dave, encrypting your data before sharing it with your chosen app to keep your connection secure.
AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their mobile app marketing campaigns. It provides real-time data and insights on user acquisition, engagement, retention, and revenue, allowing businesses to make data-driven decisions to improve their app performance and ROI. AppsFlyer's platform integrates with over 5,000 partners, including ad networks, social media platforms, and analytics tools, to provide a comprehensive view of the entire mobile app marketing ecosystem. With its advanced fraud protection and privacy compliance features, AppsFlyer ensures that businesses can trust their data and protect their users' privacy.
Plaid's API provides access to a wide range of financial data, including:
1. Account Information: Plaid's API allows access to account information such as account balances, transaction history, and account holder details.
2. Transactions: Plaid's API provides access to transaction data, including transaction amounts, dates, and descriptions.
3. Investments: Plaid's API allows access to investment account data, including holdings, transactions, and performance metrics.
4. Loans: Plaid's API provides access to loan account data, including loan balances, payment history, and interest rates.
5. Identity Verification: Plaid's API allows for identity verification through bank account information, including name, address, and account ownership.
6. Authentication: Plaid's API provides authentication services to verify account ownership and prevent fraud.
7. Payment Initiation: Plaid's API allows for payment initiation through bank accounts, enabling users to make payments directly from their accounts.
Overall, Plaid's API provides a comprehensive suite of financial data services that can be used by developers to build innovative financial applications and services.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.