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FAQs
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Salesforce is a cloud-based customer relationship management (CRM) platform providing business solutions software on a subscription basis. Salesforce is a huge force in the ecommerce world, helping businesses with marketing, commerce, service and sales, and enabling enterprises’ IT teams to collaborate easily from anywhere. Salesforces is the force behind many industries, offering healthcare, automotive, finance, media, communications, and manufacturing multichannel support. Its services are wide-ranging, with access to customer, partner, and developer communities as well as an app exchange marketplace.
CSV (Comma Separated Values) file is a tool used to store and exchange data in a simple and structured format. It is a plain text file that contains data separated by commas, where each line represents a record and each field is separated by a comma. CSV files are widely used in data analysis, data migration, and data exchange between different software applications. The CSV file format is easy to read and write, making it a popular choice for storing and exchanging data. It can be opened and edited using any text editor or spreadsheet software, such as Microsoft Excel or Google Sheets. CSV files can also be imported and exported from databases, making it a convenient tool for data management. CSV files are commonly used for storing large amounts of data, such as customer information, product catalogs, financial data, and scientific data. They are also used for data analysis and visualization, as they can be easily imported into statistical software and other data analysis tools. Overall, the CSV file is a simple and versatile tool that is widely used for storing, exchanging, and analyzing data.
Salesforce's API provides access to a wide range of data types, including:
1. Accounts: Information about customer accounts, including contact details, billing information, and purchase history.
2. Leads: Data on potential customers, including contact information, lead source, and lead status.
3. Opportunities: Information on potential sales deals, including deal size, stage, and probability of closing.
4. Contacts: Details on individual contacts associated with customer accounts, including contact information and activity history.
5. Cases: Information on customer service cases, including case details, status, and resolution.
6. Products: Data on products and services offered by the company, including pricing, availability, and product descriptions.
7. Campaigns: Information on marketing campaigns, including campaign details, status, and results.
8. Reports and Dashboards: Access to pre-built and custom reports and dashboards that provide insights into sales, marketing, and customer service performance.
9. Custom Objects: Ability to access and manipulate custom objects created by the organization to store specific types of data.
Overall, Salesforce's API provides access to a comprehensive set of data types that enable organizations to manage and analyze their customer relationships, sales processes, and marketing campaigns.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.