Databases
Marketing Analytics

How to load data from Klaviyo to Apache Iceberg

Learn how to use Airbyte to synchronize your Klaviyo data into Apache Iceberg within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Klaviyo as a source connector (using Auth, or usually an API key)
  2. set up Apache Iceberg as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Klaviyo

Klavivo is a communications platform aimed at helping businesses grow through email and marketing automation. Klavivo does the granular work, from personalized newsletters and thank you’s to automated emails reminding visitors of abandoned carts and order follow-ups—so businesses don’t have to spend time on the little details. An inexpensive solution for businesses to customize email marketings campaigns, it integrates with a customer’s data sources at scale and allows brands to measure their results.

What is Apache Iceberg

For huge analytical tables, Apache Iceberg is a high-performance format. Using Apache Iceberg, engines such as Spark, Trino, Flink, Presto, Hive and Impala can safely work with the same tables, at the same time, providing the reliability and simplicity of SQL tables to big data. With Apache Iceberg, you can merge new data, update existing rows, and delete specific rows. Data files can be eagerly rewritten or deleted deltas can be used to make updates faster.

Integrate Klaviyo with Apache Iceberg in minutes

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Prerequisites

  1. A Klaviyo account to transfer your customer data automatically from.
  2. A Apache Iceberg account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Klaviyo and Apache Iceberg, for seamless data migration.

When using Airbyte to move data from Klaviyo to Apache Iceberg, it extracts data from Klaviyo using the source connector, converts it into a format Apache Iceberg can ingest using the provided schema, and then loads it into Apache Iceberg via the destination connector. This allows businesses to leverage their Klaviyo data for advanced analytics and insights within Apache Iceberg, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Klaviyo as a source connector

1. First, navigate to the Klaviyo source connector page on Airbyte.com.

2. Click on the "Add Source" button to begin the process of adding your Klaviyo credentials.

3. Enter a name for your Klaviyo source connector and click on the "Next" button.

4. You will be prompted to enter your Klaviyo API key. To obtain your API key, log in to your Klaviyo account and navigate to the "API Keys" section under "Account Settings."

5. Click on the "Create API Key" button and copy the generated key.

6. Paste the API key into the Airbyte Klaviyo source connector page and click on the "Test" button to ensure that the connection is successful.

7. Once the connection is successful, click on the "Next" button to proceed to the next step.

8. Select the data you want to replicate from Klaviyo and click on the "Next" button.

9. Choose the destination where you want to replicate your Klaviyo data and click on the "Create Connection" button.

10. Your Klaviyo source connector is now set up and ready to replicate data to your chosen destination.

Step 2: Set up Apache Iceberg as a destination connector

1. Open the Airbyte platform and navigate to the "Destinations" tab on the left-hand side of the screen.
2. Click on the "Apache Iceberg" destination connector and select "Create new connection."
3. Enter a name for your connection and provide the necessary credentials for your Apache Iceberg database, including the host, port, database name, username, and password.
4. Test the connection to ensure that it is successful. 5. Select the tables or data sources that you want to replicate to your Apache Iceberg database.
6. Configure any additional settings or options for your connection, such as the frequency of data replication or any transformations that you want to apply to your data.
7. Save your connection and start the replication process.
8. Monitor the progress of your data replication and troubleshoot any issues that may arise.
9. Once the replication process is complete, verify that your data has been successfully replicated to your Apache Iceberg database.
10. Use your Apache Iceberg database to analyze and query your data as needed.

Step 3: Set up a connection to sync your Klaviyo data to Apache Iceberg

Once you've successfully connected Klaviyo as a data source and Apache Iceberg as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Klaviyo from the dropdown list of your configured sources.
  3. Select your destination: Choose Apache Iceberg from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Klaviyo objects you want to import data from towards Apache Iceberg. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Klaviyo to Apache Iceberg according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Apache Iceberg data warehouse is always up-to-date with your Klaviyo data.

Use Cases to transfer your Klaviyo data to Apache Iceberg

Integrating data from Klaviyo to Apache Iceberg provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Apache Iceberg’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Klaviyo data, extracting insights that wouldn't be possible within Klaviyo alone.
  2. Data Consolidation: If you're using multiple other sources along with Klaviyo, syncing to Apache Iceberg allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Klaviyo has limits on historical data. Syncing data to Apache Iceberg allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Apache Iceberg provides robust data security features. Syncing Klaviyo data to Apache Iceberg ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Apache Iceberg can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Klaviyo data.
  6. Data Science and Machine Learning: By having Klaviyo data in Apache Iceberg, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Klaviyo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Apache Iceberg, providing more advanced business intelligence options. If you have a Klaviyo table that needs to be converted to a Apache Iceberg table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Klaviyo account as an Airbyte data source connector.
  2. Configure Apache Iceberg as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Klaviyo to Apache Iceberg after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
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Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Klaviyo?

Klaviyo's API provides access to a wide range of data related to email marketing and e-commerce. The following are the categories of data that can be accessed through Klaviyo's API:  

1. Profiles: This includes information about individual subscribers, such as their email address, name, location, and other demographic data.  

2. Lists: This includes information about the different email lists that are managed within Klaviyo, such as the number of subscribers, the date they were added, and their engagement metrics.  

3. Campaigns: This includes information about the different email campaigns that have been sent, such as the subject line, the content, and the performance metrics.  

4. Metrics: This includes data related to the performance of email campaigns, such as open rates, click-through rates, and conversion rates.  

5. Events: This includes data related to specific actions taken by subscribers, such as making a purchase, abandoning a cart, or signing up for a newsletter.  

6. Products: This includes information about the products that are sold through an e-commerce store, such as their name, price, and availability.  

7. Orders: This includes information about the orders that have been placed by customers, such as the order number, the date, and the total amount.

What data can you transfer to Apache Iceberg?

You can transfer a wide variety of data to Apache Iceberg. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Klaviyo to Apache Iceberg?

The most prominent ETL tools to transfer data from Klaviyo to Apache Iceberg include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Klaviyo and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Apache Iceberg and other databases, data warehouses and data lakes, enhancing data management capabilities.