Databases
Marketing Analytics

How to load data from Klaviyo to Oracle

Learn how to use Airbyte to synchronize your Klaviyo data into Oracle within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Klaviyo as a source connector (using Auth, or usually an API key)
  2. set up Oracle as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Klaviyo

Klavivo is a communications platform aimed at helping businesses grow through email and marketing automation. Klavivo does the granular work, from personalized newsletters and thank you’s to automated emails reminding visitors of abandoned carts and order follow-ups—so businesses don’t have to spend time on the little details. An inexpensive solution for businesses to customize email marketings campaigns, it integrates with a customer’s data sources at scale and allows brands to measure their results.

What is Oracle

An integrated cloud application and platform service, Oracle offers an array of enterprise information technology solutions. Other company offerings include software-as-a-service (SaaS), platform-as-a-service (PaaS, and infrastructure-as-a-service (IaaS). The Oracle Cloud Infrastructure provides companies the convenience of the public cloud combined with the security and control of on-premises infrastructure. Oracle Cloud Applications help companies streamline their business processes, increase productivity and reduce costs with software applications such as Project Portfolio Management, ERP Financials, Procurement, and more.

Integrate Klaviyo with Oracle in minutes

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Prerequisites

  1. A Klaviyo account to transfer your customer data automatically from.
  2. A Oracle account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Klaviyo and Oracle, for seamless data migration.

When using Airbyte to move data from Klaviyo to Oracle, it extracts data from Klaviyo using the source connector, converts it into a format Oracle can ingest using the provided schema, and then loads it into Oracle via the destination connector. This allows businesses to leverage their Klaviyo data for advanced analytics and insights within Oracle, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Klaviyo as a source connector

1. First, navigate to the Klaviyo source connector page on Airbyte.com.

2. Click on the "Add Source" button to begin the process of adding your Klaviyo credentials.

3. Enter a name for your Klaviyo source connector and click on the "Next" button.

4. You will be prompted to enter your Klaviyo API key. To obtain your API key, log in to your Klaviyo account and navigate to the "API Keys" section under "Account Settings."

5. Click on the "Create API Key" button and copy the generated key.

6. Paste the API key into the Airbyte Klaviyo source connector page and click on the "Test" button to ensure that the connection is successful.

7. Once the connection is successful, click on the "Next" button to proceed to the next step.

8. Select the data you want to replicate from Klaviyo and click on the "Next" button.

9. Choose the destination where you want to replicate your Klaviyo data and click on the "Create Connection" button.

10. Your Klaviyo source connector is now set up and ready to replicate data to your chosen destination.

Step 2: Set up Oracle as a destination connector

1. First, ensure that you have the necessary credentials to access your Oracle DB. This includes the hostname, port number, database name, username, and password.
2. Open the Airbyte platform and navigate to the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the "Oracle DB" destination connector and click on it.
4. Click on the "Create new connection" button to begin setting up your Oracle DB destination.
5. Enter a name for your connection and fill in the required fields with your Oracle DB credentials.
6. Test the connection to ensure that Airbyte can successfully connect to your Oracle DB.
7. Once the connection is successful, you can configure the settings for your Oracle DB destination. This includes selecting the tables you want to sync, setting up any transformations or mappings, and scheduling the sync frequency.
8. Save your settings and start the sync process. Airbyte will begin pulling data from your source and pushing it to your Oracle DB destination.
9. Monitor the sync process to ensure that it is running smoothly and troubleshoot any issues that may arise.
10. Once the sync is complete, you can access your data in your Oracle DB and use it for analysis, reporting, or any other purposes.

Step 3: Set up a connection to sync your Klaviyo data to Oracle

Once you've successfully connected Klaviyo as a data source and Oracle as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Klaviyo from the dropdown list of your configured sources.
  3. Select your destination: Choose Oracle from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Klaviyo objects you want to import data from towards Oracle. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Klaviyo to Oracle according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Oracle data warehouse is always up-to-date with your Klaviyo data.

Use Cases to transfer your Klaviyo data to Oracle

Integrating data from Klaviyo to Oracle provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Oracle’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Klaviyo data, extracting insights that wouldn't be possible within Klaviyo alone.
  2. Data Consolidation: If you're using multiple other sources along with Klaviyo, syncing to Oracle allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Klaviyo has limits on historical data. Syncing data to Oracle allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Oracle provides robust data security features. Syncing Klaviyo data to Oracle ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Oracle can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Klaviyo data.
  6. Data Science and Machine Learning: By having Klaviyo data in Oracle, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Klaviyo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Oracle, providing more advanced business intelligence options. If you have a Klaviyo table that needs to be converted to a Oracle table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Klaviyo account as an Airbyte data source connector.
  2. Configure Oracle as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Klaviyo to Oracle after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Klaviyo?

Klaviyo's API provides access to a wide range of data related to email marketing and e-commerce. The following are the categories of data that can be accessed through Klaviyo's API:  

1. Profiles: This includes information about individual subscribers, such as their email address, name, location, and other demographic data.  

2. Lists: This includes information about the different email lists that are managed within Klaviyo, such as the number of subscribers, the date they were added, and their engagement metrics.  

3. Campaigns: This includes information about the different email campaigns that have been sent, such as the subject line, the content, and the performance metrics.  

4. Metrics: This includes data related to the performance of email campaigns, such as open rates, click-through rates, and conversion rates.  

5. Events: This includes data related to specific actions taken by subscribers, such as making a purchase, abandoning a cart, or signing up for a newsletter.  

6. Products: This includes information about the products that are sold through an e-commerce store, such as their name, price, and availability.  

7. Orders: This includes information about the orders that have been placed by customers, such as the order number, the date, and the total amount.

What data can you transfer to Oracle?

You can transfer a wide variety of data to Oracle. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Klaviyo to Oracle?

The most prominent ETL tools to transfer data from Klaviyo to Oracle include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Klaviyo and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Oracle and other databases, data warehouses and data lakes, enhancing data management capabilities.