How to load data from Klaviyo to Clickhouse

Learn how to use Airbyte to synchronize your Klaviyo data into Clickhouse within minutes.

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Set up a Klaviyo connector in Airbyte

Connect to Klaviyo or one of 400+ pre-built or 10,000+ custom connectors through simple account authentication.

Set up Clickhouse for your extracted Klaviyo data

Select Clickhouse where you want to import data from your Klaviyo source to. You can also choose other cloud data warehouses, databases, data lakes, vector databases, or any other supported Airbyte destinations.

Configure the Klaviyo to Clickhouse in Airbyte

This includes selecting the data you want to extract - streams and columns -, the sync frequency, where in the destination you want that data to be loaded.

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TL;DR

set up Klaviyo as a source connector (using Auth, or usually an API key)
set up Clickhouse as a destination connector
define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Klaviyo

Klavivo is a communications platform aimed at helping businesses grow through email and marketing automation. Klavivo does the granular work, from personalized newsletters and thank you’s to automated emails reminding visitors of abandoned carts and order follow-ups—so businesses don’t have to spend time on the little details. An inexpensive solution for businesses to customize email marketings campaigns, it integrates with a customer’s data sources at scale and allows brands to measure their results.

What is Clickhouse

ClickHouse is an open-source, column-oriented OLAP database management system that allows users to generate analytical reports using SQL queries. Also offered as a secure and scalable service in the cloud, ClickHouse Cloud allows anyone to effortlessly take advantage of efficient real time analytical processing.

Integrate Klaviyo with Clickhouse in minutes

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Prerequisites

A Klaviyo account to transfer your customer data automatically from.
A Clickhouse account.
An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Klaviyo and Clickhouse, for seamless data migration.

When using Airbyte to move data from Klaviyo to Clickhouse, it extracts data from Klaviyo using the source connector, converts it into a format Clickhouse can ingest using the provided schema, and then loads it into Clickhouse via the destination connector. This allows businesses to leverage their Klaviyo data for advanced analytics and insights within Clickhouse, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Klaviyo as a source connector

1. First, navigate to the Klaviyo source connector page on Airbyte.com.

2. Click on the "Add Source" button to begin the process of adding your Klaviyo credentials.

3. Enter a name for your Klaviyo source connector and click on the "Next" button.

4. You will be prompted to enter your Klaviyo API key. To obtain your API key, log in to your Klaviyo account and navigate to the "API Keys" section under "Account Settings."

5. Click on the "Create API Key" button and copy the generated key.

6. Paste the API key into the Airbyte Klaviyo source connector page and click on the "Test" button to ensure that the connection is successful.

7. Once the connection is successful, click on the "Next" button to proceed to the next step.

8. Select the data you want to replicate from Klaviyo and click on the "Next" button.

9. Choose the destination where you want to replicate your Klaviyo data and click on the "Create Connection" button.

10. Your Klaviyo source connector is now set up and ready to replicate data to your chosen destination.

Step 2: Set up Clickhouse as a destination connector

Step 3: Set up a connection to sync your Klaviyo data to Clickhouse

Once you've successfully connected Klaviyo as a data source and Clickhouse as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
Choose your source: Select Klaviyo from the dropdown list of your configured sources.
Select your destination: Choose Clickhouse from the dropdown list of your configured destinations.
Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
Select the data to sync: Choose the specific Klaviyo objects you want to import data from towards Clickhouse. You can sync all data or select specific tables and fields.
Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Klaviyo to Clickhouse according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Clickhouse data warehouse is always up-to-date with your Klaviyo data.

Use Cases to transfer your Klaviyo data to Clickhouse

Integrating data from Klaviyo to Clickhouse provides several benefits. Here are a few use cases:

Advanced Analytics: Clickhouse’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Klaviyo data, extracting insights that wouldn't be possible within Klaviyo alone.
Data Consolidation: If you're using multiple other sources along with Klaviyo, syncing to Clickhouse allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
Historical Data Analysis: Klaviyo has limits on historical data. Syncing data to Clickhouse allows for long-term data retention and analysis of historical trends over time.
Data Security and Compliance: Clickhouse provides robust data security features. Syncing Klaviyo data to Clickhouse ensures your data is secured and allows for advanced data governance and compliance management.
Scalability: Clickhouse can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Klaviyo data.
Data Science and Machine Learning: By having Klaviyo data in Clickhouse, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
Reporting and Visualization: While Klaviyo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Clickhouse, providing more advanced business intelligence options. If you have a Klaviyo table that needs to be converted to a Clickhouse table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

Configure a Klaviyo account as an Airbyte data source connector.
Configure Clickhouse as a data destination connector.
Create an Airbyte data pipeline that will automatically be moving data directly from Klaviyo to Clickhouse after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

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