Databases
Marketing Analytics

How to load data from Klaviyo to TiDB

Learn how to use Airbyte to synchronize your Klaviyo data into TiDB within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Klaviyo as a source connector (using Auth, or usually an API key)
  2. set up TiDB as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Klaviyo

Klavivo is a communications platform aimed at helping businesses grow through email and marketing automation. Klavivo does the granular work, from personalized newsletters and thank you’s to automated emails reminding visitors of abandoned carts and order follow-ups—so businesses don’t have to spend time on the little details. An inexpensive solution for businesses to customize email marketings campaigns, it integrates with a customer’s data sources at scale and allows brands to measure their results.

What is TiDB

TiDB is a distributed SQL database that is designed to handle large-scale online transaction processing (OLTP) and online analytical processing (OLAP) workloads. It is an open-source, cloud-native database that is built to be highly available, scalable, and fault-tolerant. TiDB uses a distributed architecture that allows it to scale horizontally across multiple nodes, while also providing strong consistency guarantees. It supports SQL and offers compatibility with MySQL, which makes it easy for developers to migrate their existing applications to TiDB. TiDB is used by companies such as Didi Chuxing, Mobike, and Meituan-Dianping to power their mission-critical applications.

Integrate Klaviyo with TiDB in minutes

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Prerequisites

  1. A Klaviyo account to transfer your customer data automatically from.
  2. A TiDB account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Klaviyo and TiDB, for seamless data migration.

When using Airbyte to move data from Klaviyo to TiDB, it extracts data from Klaviyo using the source connector, converts it into a format TiDB can ingest using the provided schema, and then loads it into TiDB via the destination connector. This allows businesses to leverage their Klaviyo data for advanced analytics and insights within TiDB, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Klaviyo as a source connector

1. First, navigate to the Klaviyo source connector page on Airbyte.com.

2. Click on the "Add Source" button to begin the process of adding your Klaviyo credentials.

3. Enter a name for your Klaviyo source connector and click on the "Next" button.

4. You will be prompted to enter your Klaviyo API key. To obtain your API key, log in to your Klaviyo account and navigate to the "API Keys" section under "Account Settings."

5. Click on the "Create API Key" button and copy the generated key.

6. Paste the API key into the Airbyte Klaviyo source connector page and click on the "Test" button to ensure that the connection is successful.

7. Once the connection is successful, click on the "Next" button to proceed to the next step.

8. Select the data you want to replicate from Klaviyo and click on the "Next" button.

9. Choose the destination where you want to replicate your Klaviyo data and click on the "Create Connection" button.

10. Your Klaviyo source connector is now set up and ready to replicate data to your chosen destination.

Step 2: Set up TiDB as a destination connector

1. First, navigate to the Airbyte website and log in to your account.
2. Once you are logged in, click on the "Destinations" tab on the left-hand side of the screen.
3. Scroll down until you find the TiDB destination connector and click on it.
4. You will be prompted to enter your TiDB database credentials, including the host, port, username, and password.
5. Once you have entered your credentials, click on the "Test" button to ensure that the connection is successful.
6. If the test is successful, click on the "Save" button to save your TiDB destination connector settings.
7. You can now use the TiDB destination connector to transfer data from your source connectors to your TiDB database.
8. To set up a data integration pipeline, navigate to the "Connections" tab on the left-hand side of the screen and create a new connection.
9. Select your TiDB destination connector as the destination and choose your source connector as the source.
10. Configure the settings for your data integration pipeline, including the frequency of data transfers and any data transformations that you want to apply.
11. Once you have configured your data integration pipeline, click on the "Save" button to save your settings.
12. Your data integration pipeline will now run automatically, transferring data from your source connectors to your TiDB database on a regular basis.

Step 3: Set up a connection to sync your Klaviyo data to TiDB

Once you've successfully connected Klaviyo as a data source and TiDB as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Klaviyo from the dropdown list of your configured sources.
  3. Select your destination: Choose TiDB from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Klaviyo objects you want to import data from towards TiDB. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Klaviyo to TiDB according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your TiDB data warehouse is always up-to-date with your Klaviyo data.

Use Cases to transfer your Klaviyo data to TiDB

Integrating data from Klaviyo to TiDB provides several benefits. Here are a few use cases:

  1. Advanced Analytics: TiDB’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Klaviyo data, extracting insights that wouldn't be possible within Klaviyo alone.
  2. Data Consolidation: If you're using multiple other sources along with Klaviyo, syncing to TiDB allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Klaviyo has limits on historical data. Syncing data to TiDB allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: TiDB provides robust data security features. Syncing Klaviyo data to TiDB ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: TiDB can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Klaviyo data.
  6. Data Science and Machine Learning: By having Klaviyo data in TiDB, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Klaviyo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to TiDB, providing more advanced business intelligence options. If you have a Klaviyo table that needs to be converted to a TiDB table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Klaviyo account as an Airbyte data source connector.
  2. Configure TiDB as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Klaviyo to TiDB after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
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Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
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Connectors Used

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Connectors Used

Frequently Asked Questions

What data can you extract from Klaviyo?

Klaviyo's API provides access to a wide range of data related to email marketing and e-commerce. The following are the categories of data that can be accessed through Klaviyo's API:  

1. Profiles: This includes information about individual subscribers, such as their email address, name, location, and other demographic data.  

2. Lists: This includes information about the different email lists that are managed within Klaviyo, such as the number of subscribers, the date they were added, and their engagement metrics.  

3. Campaigns: This includes information about the different email campaigns that have been sent, such as the subject line, the content, and the performance metrics.  

4. Metrics: This includes data related to the performance of email campaigns, such as open rates, click-through rates, and conversion rates.  

5. Events: This includes data related to specific actions taken by subscribers, such as making a purchase, abandoning a cart, or signing up for a newsletter.  

6. Products: This includes information about the products that are sold through an e-commerce store, such as their name, price, and availability.  

7. Orders: This includes information about the orders that have been placed by customers, such as the order number, the date, and the total amount.

What data can you transfer to TiDB?

You can transfer a wide variety of data to TiDB. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Klaviyo to TiDB?

The most prominent ETL tools to transfer data from Klaviyo to TiDB include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Klaviyo and various sources (APIs, databases, and more), transforming it efficiently, and loading it into TiDB and other databases, data warehouses and data lakes, enhancing data management capabilities.