Databases
Marketing Analytics

How to load data from Klaviyo to Starburst Galaxy

Learn how to use Airbyte to synchronize your Klaviyo data into Starburst Galaxy within minutes.

TL;DR

This can be done by building a data pipeline manually, usually a Python script (you can leverage a tool as Apache Airflow for this). This process can take more than a full week of development. Or it can be done in minutes on Airbyte in three easy steps:

  1. set up Klaviyo as a source connector (using Auth, or usually an API key)
  2. set up Starburst Galaxy as a destination connector
  3. define which data you want to transfer and how frequently

You can choose to self-host the pipeline using Airbyte Open Source or have it managed for you with Airbyte Cloud.

This tutorial’s purpose is to show you how.

What is Klaviyo

Klavivo is a communications platform aimed at helping businesses grow through email and marketing automation. Klavivo does the granular work, from personalized newsletters and thank you’s to automated emails reminding visitors of abandoned carts and order follow-ups—so businesses don’t have to spend time on the little details. An inexpensive solution for businesses to customize email marketings campaigns, it integrates with a customer’s data sources at scale and allows brands to measure their results.

What is Starburst Galaxy

Starburst Data is a data access and analytics company that offers a cloud-native, SQL-based query engine called Presto. Their mission is to enable organizations to access and analyze data across various sources efficiently and at scale. Starburst Data provides an enterprise-grade platform that leverages the power of Presto to query data residing in different databases, data lakes, and cloud storage systems, eliminating data silos and accelerating insights. With a focus on performance, security, and ease of use, Starburst Data empowers businesses to unlock the value of their data, enabling faster decision-making and advanced analytics capabilities.

Integrate Klaviyo with Starburst Galaxy in minutes

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Prerequisites

  1. A Klaviyo account to transfer your customer data automatically from.
  2. A Starburst Galaxy account.
  3. An active Airbyte Cloud account, or you can also choose to use Airbyte Open Source locally. You can follow the instructions to set up Airbyte on your system using docker-compose.

Airbyte is an open-source data integration platform that consolidates and streamlines the process of extracting and loading data from multiple data sources to data warehouses. It offers pre-built connectors, including Klaviyo and Starburst Galaxy, for seamless data migration.

When using Airbyte to move data from Klaviyo to Starburst Galaxy, it extracts data from Klaviyo using the source connector, converts it into a format Starburst Galaxy can ingest using the provided schema, and then loads it into Starburst Galaxy via the destination connector. This allows businesses to leverage their Klaviyo data for advanced analytics and insights within Starburst Galaxy, simplifying the ETL process and saving significant time and resources.

Step 1: Set up Klaviyo as a source connector

1. First, navigate to the Klaviyo source connector page on Airbyte.com.

2. Click on the "Add Source" button to begin the process of adding your Klaviyo credentials.

3. Enter a name for your Klaviyo source connector and click on the "Next" button.

4. You will be prompted to enter your Klaviyo API key. To obtain your API key, log in to your Klaviyo account and navigate to the "API Keys" section under "Account Settings."

5. Click on the "Create API Key" button and copy the generated key.

6. Paste the API key into the Airbyte Klaviyo source connector page and click on the "Test" button to ensure that the connection is successful.

7. Once the connection is successful, click on the "Next" button to proceed to the next step.

8. Select the data you want to replicate from Klaviyo and click on the "Next" button.

9. Choose the destination where you want to replicate your Klaviyo data and click on the "Create Connection" button.

10. Your Klaviyo source connector is now set up and ready to replicate data to your chosen destination.

Step 2: Set up Starburst Galaxy as a destination connector

1. First, navigate to the connectors page on Airbyte and select the Starburst Galaxy destination connector.
2. Next, enter the required credentials for your Starburst Galaxy account, including the host, port, database name, username, and password.
3. Once you have entered your credentials, click on the "Test Connection" button to ensure that the connection is successful.
4. If the connection is successful, you can then configure the settings for your destination connector, including the table name, schema, and any additional options.
5. After configuring your settings, you can then run a sync to transfer data from your source connector to your Starburst Galaxy destination.
6. You can monitor the progress of your sync and view any errors or warnings that may occur during the transfer process.
7. Once the sync is complete, you can then view your data in your Starburst Galaxy database and use it for analysis or other purposes.

Step 3: Set up a connection to sync your Klaviyo data to Starburst Galaxy

Once you've successfully connected Klaviyo as a data source and Starburst Galaxy as a destination in Airbyte, you can set up a data pipeline between them with the following steps:

  1. Create a new connection: On the Airbyte dashboard, navigate to the 'Connections' tab and click the '+ New Connection' button.
  2. Choose your source: Select Klaviyo from the dropdown list of your configured sources.
  3. Select your destination: Choose Starburst Galaxy from the dropdown list of your configured destinations.
  4. Configure your sync: Define the frequency of your data syncs based on your business needs. Airbyte allows both manual and automatic scheduling for your data refreshes.
  5. Select the data to sync: Choose the specific Klaviyo objects you want to import data from towards Starburst Galaxy. You can sync all data or select specific tables and fields.
  6. Select the sync mode for your streams: Choose between full refreshes or incremental syncs (with deduplication if you want), and this for all streams or at the stream level. Incremental is only available for streams that have a primary cursor.
  7. Test your connection: Click the 'Test Connection' button to make sure that your setup works. If the connection test is successful, save your configuration.
  8. Start the sync: If the test passes, click 'Set Up Connection'. Airbyte will start moving data from Klaviyo to Starburst Galaxy according to your settings.

Remember, Airbyte keeps your data in sync at the frequency you determine, ensuring your Starburst Galaxy data warehouse is always up-to-date with your Klaviyo data.

Use Cases to transfer your Klaviyo data to Starburst Galaxy

Integrating data from Klaviyo to Starburst Galaxy provides several benefits. Here are a few use cases:

  1. Advanced Analytics: Starburst Galaxy’s powerful data processing capabilities enable you to perform complex queries and data analysis on your Klaviyo data, extracting insights that wouldn't be possible within Klaviyo alone.
  2. Data Consolidation: If you're using multiple other sources along with Klaviyo, syncing to Starburst Galaxy allows you to centralize your data for a holistic view of your operations, and to set up a change data capture process so you never have any discrepancies in your data again.
  3. Historical Data Analysis: Klaviyo has limits on historical data. Syncing data to Starburst Galaxy allows for long-term data retention and analysis of historical trends over time.
  4. Data Security and Compliance: Starburst Galaxy provides robust data security features. Syncing Klaviyo data to Starburst Galaxy ensures your data is secured and allows for advanced data governance and compliance management.
  5. Scalability: Starburst Galaxy can handle large volumes of data without affecting performance, providing an ideal solution for growing businesses with expanding Klaviyo data.
  6. Data Science and Machine Learning: By having Klaviyo data in Starburst Galaxy, you can apply machine learning models to your data for predictive analytics, customer segmentation, and more.
  7. Reporting and Visualization: While Klaviyo provides reporting tools, data visualization tools like Tableau, PowerBI, Looker (Google Data Studio) can connect to Starburst Galaxy, providing more advanced business intelligence options. If you have a Klaviyo table that needs to be converted to a Starburst Galaxy table, Airbyte can do that automatically.

Wrapping Up

To summarize, this tutorial has shown you how to:

  1. Configure a Klaviyo account as an Airbyte data source connector.
  2. Configure Starburst Galaxy as a data destination connector.
  3. Create an Airbyte data pipeline that will automatically be moving data directly from Klaviyo to Starburst Galaxy after you set a schedule

With Airbyte, creating data pipelines take minutes, and the data integration possibilities are endless. Airbyte supports the largest catalog of API tools, databases, and files, among other sources. Airbyte's connectors are open-source, so you can add any custom objects to the connector, or even build a new connector from scratch without any local dev environment or any data engineer within 10 minutes with the no-code connector builder.

We look forward to seeing you make use of it! We invite you to join the conversation on our community Slack Channel, or sign up for our newsletter. You should also check out other Airbyte tutorials, and Airbyte’s content hub!

What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

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Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
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Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
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What should you do next?

Hope you enjoyed the reading. Here are the 3 ways we can help you in your data journey:

flag icon
Easily address your data movement needs with Airbyte Cloud
Take the first step towards extensible data movement infrastructure that will give a ton of time back to your data team. 
Get started with Airbyte for free
high five icon
Talk to a data infrastructure expert
Get a free consultation with an Airbyte expert to significantly improve your data movement infrastructure. 
Talk to sales
stars sparkling
Improve your data infrastructure knowledge
Subscribe to our monthly newsletter and get the community’s new enlightening content along with Airbyte’s progress in their mission to solve data integration once and for all.
Subscribe to newsletter

Frequently Asked Questions

What data can you extract from Klaviyo?

Klaviyo's API provides access to a wide range of data related to email marketing and e-commerce. The following are the categories of data that can be accessed through Klaviyo's API:  

1. Profiles: This includes information about individual subscribers, such as their email address, name, location, and other demographic data.  

2. Lists: This includes information about the different email lists that are managed within Klaviyo, such as the number of subscribers, the date they were added, and their engagement metrics.  

3. Campaigns: This includes information about the different email campaigns that have been sent, such as the subject line, the content, and the performance metrics.  

4. Metrics: This includes data related to the performance of email campaigns, such as open rates, click-through rates, and conversion rates.  

5. Events: This includes data related to specific actions taken by subscribers, such as making a purchase, abandoning a cart, or signing up for a newsletter.  

6. Products: This includes information about the products that are sold through an e-commerce store, such as their name, price, and availability.  

7. Orders: This includes information about the orders that have been placed by customers, such as the order number, the date, and the total amount.

What data can you transfer to Starburst Galaxy?

You can transfer a wide variety of data to Starburst Galaxy. This usually includes structured, semi-structured, and unstructured data like transaction records, log files, JSON data, CSV files, and more, allowing robust, scalable data integration and analysis.

What are top ETL tools to transfer data from Klaviyo to Starburst Galaxy?

The most prominent ETL tools to transfer data from Klaviyo to Starburst Galaxy include:

  • Airbyte
  • Fivetran
  • Stitch
  • Matillion
  • Talend Data Integration

These tools help in extracting data from Klaviyo and various sources (APIs, databases, and more), transforming it efficiently, and loading it into Starburst Galaxy and other databases, data warehouses and data lakes, enhancing data management capabilities.