TL;DR Short answer: SendGrid data comes from two places. Contacts, lists, campaigns, stats and suppressions come from the SendGrid API, while per-message events such as delivered, opened, clicked and bounced are best captured from the SendGrid Event Webhook as they happen. Pick a tool, or a pair of tools, that covers both. Seven options:
Airbyte Twilio Segment Hevo Data RudderStack CData Sync SendGrid Event Webhook SendGrid Stats and Email Activity The SendGrid constraint: detailed per-message activity is kept in SendGrid for only a limited time and is not available as a bulk API stream in most ELT connectors, so capture the Event Webhook continuously if you need message-level history. SendGrid ETL tools and SendGrid integrations move email events, contacts, lists, campaigns, statistics and suppressions out of SendGrid and into a warehouse. Some read the SendGrid API on a schedule, others listen to the SendGrid Event Webhook, and the most complete setups use both, so transactional and marketing email can be measured next to product and revenue data.
Why move SendGrid data into a warehouse? SendGrid's statistics and email activity cover deliverability and engagement inside SendGrid. Product, lifecycle and deliverability teams usually need more: which transactional emails lead to activation, how bounce and spam rates trend by domain and template over months, which users never receive critical emails, and how email engagement relates to retention and revenue. Those answers need SendGrid events and contacts joined with product and customer data.
How do the SendGrid ETL tools compare? Tool SendGrid data covered Message-level events Deployment Pricing model Airbyte Contacts, campaigns, single sends, suppressions No, API objects only Cloud, self-hosted, Enterprise Flex Free self-hosted; Cloud volume-based; Pro and Flex capacity-based Twilio Segment API objects plus webhook events Yes, via Event Webhook Cloud Segment plan Hevo Data Webhook events Yes, via Event Webhook Cloud Events RudderStack SendGrid cloud extract Depends on configuration Cloud or self-hosted RudderStack plan CData Sync SendGrid objects as tables Depends on configuration Cloud or self-hosted Subscription by connector SendGrid Event Webhook Every message event Yes, real time Endpoint you run Included with SendGrid SendGrid Stats and Email Activity Aggregate stats and recent activity Limited history SendGrid web app Included, by SendGrid plan
Which SendGrid ETL tools should you consider? Seven options, from API-based ELT to SendGrid's own event feed:
1. Airbyte Airbyte is one of the leading open-source ELT tools , with 700+ connectors. Its SendGrid source syncs contacts, lists, segments, campaigns, single sends, templates and suppression data such as bounces, blocks, spam reports and invalid emails, with incremental sync on bounces and blocks. Legacy marketing campaigns are not supported, and message-level events are not a stream, so pair Airbyte with the Event Webhook if you need per-message history.
You authenticate with a SendGrid API key, ideally a dedicated key scoped to the streams you need rather than full access, and a start date. Airbyte fits when SendGrid's audience, campaign and suppression data needs to sit next to product and revenue data, self-hosted, on Airbyte Cloud or as Enterprise Flex.
Pros Cons Contacts, campaigns and suppressions in one sync No message-level event stream Incremental bounces and blocks Legacy marketing campaigns not supported SendGrid next to product, CRM and 700+ other sources API key needs the right scopes per stream
2. Twilio Segment Twilio Segment, part of the same company as SendGrid, offers a SendGrid source that pulls objects from the API and listens to the SendGrid Event Webhook for message events, then loads both into a supported warehouse. It is a natural fit for teams already using Segment, but the source occupies your SendGrid Event Webhook URL and only loads into warehouses.
Pros Cons API objects and webhook events in one source Warehouse destinations only Built by SendGrid's parent company Uses your SendGrid Event Webhook URL Fits existing Segment setups Pricing tied to Segment plan
3. Hevo Data Hevo Data offers a SendGrid Webhook source: you paste a Hevo URL into SendGrid's Event Webhook settings and Hevo streams delivered, opened, clicked, bounced and other events into warehouses such as Redshift and BigQuery. Every ingested event is billable, so high-volume senders should model the cost.
Pros Cons Real-time message events with no code Every webhook event is billable Many warehouse destinations Webhook events only, not API objects Simple setup in SendGrid settings No backfill of events before setup
4. RudderStack RudderStack, the customer data platform, includes a SendGrid cloud extract source that pulls historical SendGrid data and then syncs it into a warehouse on a schedule. It suits teams already routing event data through RudderStack. If you are comparing customer data platforms, see our guide to RudderStack alternatives .
Pros Cons Historical pull followed by scheduled syncs Best value inside a wider RudderStack setup Warehouse-first design Coverage of message events varies Open-source core Another platform to operate
5. CData Sync CData Sync is a replication tool built on CData's drivers, which expose SendGrid objects such as contacts, lists, campaigns and statistics as relational tables. It replicates into common databases and warehouses and can run on your own infrastructure.
Pros Cons Presents SendGrid objects as relational tables Commercial licence priced per connector Cloud or self-hosted deployment Not designed for real-time webhook events Many database and warehouse destinations Smaller ecosystem than the largest ELT platforms
6. SendGrid Event Webhook The SendGrid Event Webhook posts each message event, including processed, delivered, deferred, bounced, opened, clicked, spam report and unsubscribe, to an HTTPS endpoint you choose, in near real time. Running your own endpoint, such as a cloud function writing to object storage or a queue, gives you complete message-level history at low cost, but you own uptime, retries and deduplication.
Pros Cons Every message event in near real time You run and monitor the endpoint Lowest cost at high volume Events are lost if the endpoint is down too long Full control over storage and schema No history from before you enabled it
7. SendGrid Stats and Email Activity SendGrid's statistics pages and Stats API show aggregate delivery and engagement by day, category and mailbox provider, and Email Activity lets you search recent messages. They are the quickest way to answer one-off questions, but detailed activity history is limited by plan and cannot be joined with other data.
Pros Cons Built in, with no extra tools Limited history for message-level activity Stats by category and mailbox provider Manual analysis only Quick deliverability checks Cannot be joined with other data automatically
How do you use the SendGrid Event Webhook for analytics? Enable the SendGrid Event Webhook under Mail Settings, choose the events to send, and point it at an endpoint that stores each batch, such as Hevo or Segment, or a cloud function writing to storage. Load those events into the warehouse alongside API data from an ELT tool, then deduplicate on SendGrid's event ID, because the webhook can resend events after errors. Signed webhooks let you verify that requests really come from SendGrid.
How do you get SendGrid data into BigQuery or Snowflake? Use an ELT tool such as Airbyte for SendGrid API objects and a webhook-capable tool such as Hevo or Segment, or your own endpoint, for message events, both writing to the same warehouse. Join events to contacts by email address and to campaigns by category or campaign ID. For warehouse-specific options, see our guides to GCP ETL tools and Snowflake ETL tools .
What should you check before syncing SendGrid? Most SendGrid pipeline problems come from scopes, event capture and history. Check these first:
API key scopes: create a dedicated SendGrid API key with only the scopes your streams need. Marketing endpoints need marketing permissions, and a 403 error usually means a missing scope.Message-level history: detailed email activity is retained in SendGrid only for a limited period, depending on your plan. If you need it long term, capture the Event Webhook from day one.Webhook endpoints: check how many Event Webhook URLs your SendGrid account allows before pointing a new tool at it, so you do not break an existing integration.Duplicates and ordering: the Event Webhook retries failed posts and can send events out of order. Deduplicate on event ID and use event timestamps, not arrival time.Open tracking: privacy features in some mail apps load images automatically, which inflates opens. Use clicks and conversions for engagement reporting.Legacy marketing campaigns: older Legacy Marketing Campaigns data uses different endpoints and is not supported by every connector. Plan a one-off export if you still need it.Between the SendGrid API and the Event Webhook, you can extract:
Message events: processed, delivered, deferred, bounced, dropped, opened, clicked, spam report and unsubscribe, from the Event Webhook. Statistics: daily delivery and engagement metrics by category, mailbox provider and device, from the Stats API. Contacts, lists and segments: Marketing Campaigns audiences and their custom fields. Campaigns and single sends: marketing sends with their schedules and content metadata. Suppressions: bounces, blocks, spam reports, invalid emails, global and group unsubscribes. Templates: transactional and marketing templates and their versions. How do you start pulling data from SendGrid? If you decide to test Airbyte for SendGrid API data, setting up a pipeline takes three steps.
Step 1: Set up SendGrid as a source In SendGrid, create a dedicated API key with the permissions your streams need. In Airbyte, open Sources, choose New source and select SendGrid , then enter the API key and a start date.
Step 2: Set up a destination Pick where your SendGrid data should land: a warehouse such as BigQuery, Snowflake or Databricks, a database, or another Airbyte destination.
Step 3: Configure the connection Select contacts, lists, campaigns, single sends and suppressions, use incremental sync where available, and schedule daily runs. Add an Event Webhook pipeline for message-level events. The process is the same whether you deploy Airbyte Open Source or start with Airbyte Cloud .
Which SendGrid ETL tool should you choose? For audiences, campaigns and suppressions next to product and revenue data, use Airbyte or CData Sync. For message-level events, add a webhook-capable tool such as Hevo or Segment, or run your own Event Webhook endpoint. Teams already on Segment or RudderStack will find their SendGrid sources the quickest path, and SendGrid's own statistics cover one-off questions. If you also run marketing email elsewhere, see our guides to Mailchimp ETL tools and Klaviyo ETL tools , and use reverse ETL tools to push engagement data back into business tools.
For a wider view of the market, see our guide to the best data integration tools .
Sync SendGrid to your warehouse with Airbyte Replicate SendGrid contacts, campaigns, single sends and suppressions incrementally, next to your product, CRM and 700+ other sources, self-hosted, on Airbyte Cloud or with Enterprise Flex.
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Frequently Asked Questions (FAQs) 1. What is the SendGrid Event Webhook? The SendGrid Event Webhook posts each email event, such as delivered, opened, clicked or bounced, to a URL you choose in near real time. It is the main way to collect message-level history, because detailed activity is only retained in SendGrid for a limited time.
2. How do you export SendGrid email activity? Capture message events continuously with the Event Webhook, using a tool such as Hevo or Segment or your own endpoint, and load them into a warehouse. SendGrid's Email Activity search is useful for recent messages but has limited history.
3. How do you connect SendGrid to BigQuery? Use an ELT tool such as Airbyte for SendGrid API data like contacts and suppressions, and a webhook-capable tool such as Hevo for message events, both loading into BigQuery. Deduplicate events on their event ID.
4. What permissions does a SendGrid API key need for ETL? Create a dedicated key with read access to the resources you sync, plus marketing permissions for contacts, lists and campaigns. A 403 error usually means a scope is missing.
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