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FAQs
What is ETL?
ETL, an acronym for Extract, Transform, Load, is a vital data integration process. It involves extracting data from diverse sources, transforming it into a usable format, and loading it into a database, data warehouse or data lake. This process enables meaningful data analysis, enhancing business intelligence.
Close is the inside sales CRM of choice for startups and SMBs. Make more calls, send more emails and close more deals starting today. Close is the sales engagement CRM designed to assist SMBs to turn more leads into revenue. With Close, you can email, call, and text your leads without adding any additional features. Power Dialer and task reminders help you follow up more frequently and reach more leads.
A fully managed data warehouse service in the Amazon Web Services (AWS) cloud, Amazon Redshift is designed for storage and analysis of large-scale datasets. Redshift allows businesses to scale from a few hundred gigabytes to more than a petabyte (a million gigabytes), and utilizes ML techniques to analyze queries, offering businesses new insights from their data. Users can query and combine exabytes of data using standard SQL, and easily save their query results to their S3 data lake.
Close.com's API provides access to a wide range of data related to sales and customer relationship management. The following are the categories of data that can be accessed through Close.com's API:
1. Contacts: This includes information about individual contacts such as name, email address, phone number, and company.
2. Leads: This includes information about potential customers who have shown interest in a product or service, including their contact information and any interactions they have had with the company.
3. Opportunities: This includes information about potential sales opportunities, including the value of the opportunity, the stage of the sales process, and any associated contacts or leads.
4. Activities: This includes information about any activities related to sales or customer relationship management, such as calls, emails, and meetings.
5. Tasks: This includes information about tasks that need to be completed, such as follow-up calls or emails.
6. Custom Fields: This includes any custom fields that have been created to store additional information about contacts, leads, or opportunities.
Overall, Close.com's API provides access to a comprehensive set of data that can be used to improve sales and customer relationship management processes.
What is ELT?
ELT, standing for Extract, Load, Transform, is a modern take on the traditional ETL data integration process. In ELT, data is first extracted from various sources, loaded directly into a data warehouse, and then transformed. This approach enhances data processing speed, analytical flexibility and autonomy.
Difference between ETL and ELT?
ETL and ELT are critical data integration strategies with key differences. ETL (Extract, Transform, Load) transforms data before loading, ideal for structured data. In contrast, ELT (Extract, Load, Transform) loads data before transformation, perfect for processing large, diverse data sets in modern data warehouses. ELT is becoming the new standard as it offers a lot more flexibility and autonomy to data analysts.